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Associate Director of Marketing, Clinical Laboratory IT Solutions

Date: Jan 12, 2021

Location: Salt Lake City, UTAH, US

Company: bioMérieux

A world leader in the field of in vitro diagnostics for over 55 years, bioMérieux provides diagnostic solutions that detect disease and contamination to improve patient health and ensure consumer safety. bioMérieux’s global headquarters is located in Marcy L’Étoile, France, and we have more than 11,200 team members in 43 countries. With our distributor network, we serve more than 160 countries. bioMérieux, Inc., our Americas division, has more than 4,000 team members across 12 sites or subsidiaries. Our Americas headquarters is in Durham, NC, with nearly 1,200 team members. bioMérieux, Inc. sponsors public health initiatives and partnerships to address antimicrobial resistance, sepsis awareness, food safety, and consumer health. Our passionate team members recognize the power of diagnostics and rally behind our mission to help save lives.


Primary Purpose and Overall Objective of the Job:

This position works with the Director of Marketing to lead commercial marketing efforts for bioMérieux’s clinical diagnostic products in the assigned market area.  This includes leading a team of product and marketing managers setting product objectives, mapping out appropriate strategies, and executing effective tactics.

Main Accountabilities:

Directs (for assigned portfolio):

  • Development and executional excellence of Brand Plan
  • Development of annual sales budget and interacts with respective stakeholders such as finance
  • Manage assigned commercial marketing team members
  • Commercial marketing efforts for clinical diagnostics
  • Long-term product commercial strategy for assigned portfolio
  • Integrated product launch plans and post-launch activities
  • Manages annual marketing spend (OPEX)
  • Guides product managers through go to market process
  • Establishes priorities for assigned portfolios
  • Brings VOC to global organization
  • Oversees the development of product training objectives in conjunction with the training department



  • Product promotion
  • Positioning
  • Pricing
  • Segmentation
  • Targeted Messaging



  • Marketing programs and campaigns
  • Sales Tools, including product collateral
  • Advertising
  • Tradeshows
  • Online/web/social media, etc.
  • Distribution channel marketing support


Additional responsibilities include:

  • Develop and mentor team, perform annual performance reviews, identify training needs, and develop team career path
  • Developing and maintaining relationships with Key Opinion Leaders in the different areas of specialty and organize advisory board meetings
  • Works with Medical Affairs to define Post-Market clinical publication strategy
  • Monitoring competitors and maintaining adequate competitive intelligence
  • Managing 3rd party agencies and vendors
  • Serve as a key liaison interfacing and collaborating with Sales, Regulatory, Global Marketing, R&D, Medical Affairs, Compliance, Finance, Customer Support, Quality Assurance, Program Management, and Company Sr. Management.   
  • Travels up to 25% of time


Typical Studies-Experience, Skills and Qualifications:



  • Bachelor's degree in biological/health sciences or business-related field; MBA preferred
  • At least 8 years of successful product management experience preferably with diagnostic, pharma, or medical products, or other relevant experience
  • Previous experience managing/mentoring people is preferred but not required


Skills and Qualifications:

  • Knowledge of molecular biology, microbiology, immunology, or virology clinical laboratory techniques is highly desired, but not a requirement
  • Expertise in marketing regulated clinical diagnostics in the field of infectious disease.
  • Proactive attitude, ambition and the confidence necessary to lead others and achieve aggressive goals.
  • Works independently under minimal supervision.
  • Ability to effectively prioritize and manage multiple tasks
  • Ability to lead, inspire, and motivate a team of product and/or marketing managers.
  • Understands financial metrics for product profitability and pricing strategy analysis.
  • Handles complex issues and problems, and refers only the most complex issues to higher-level staff.
  • Presents technical information to audience with various levels of scientific background.
  • Proficient with Microsoft Office (PowerPoint, Word, and Excel).


Scope and Resources Accountability, Typical Performance Indicators:

  • Scope and Resources Accountability: The position is responsible to drive team attainment of annual revenue targets and growth objectives for their assigned Market area while operating within expense guidelines as set forth by the director of marketing.
  • Financial Indicators (revenue, budget, etc.): Market expense budget commensurate with the revenue and/or sales potential of the Market area
  • Key Performance Indicators (KPIs): Sales revenue and gross margin to budget and/or growth, market shares, timeliness of reports and plans, accuracy of forecasts, brand and company recognition/image.
  • Key Contacts (internal/external) and Interfaces: sales, customers, all US Clinical Operations department heads and members of their teams.



Joining bioMérieux, is choosing to join an innovative company with a long term vision, committed to the service of public health and carried out with a humanistic corporate culture. Our Group offers numerous possibilities: so come and join the 11,200 bioMérieux team members who already identify with these values!


bioMérieux is an Equal Opportunity, Affirmative Action Employer. M/F/Vet/Disability/Sexual Orientation/Gender Identity/GINA