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Food Marketing Manager

Date: Jan 13, 2021

Location: Firenze, IT

Company: bioMérieux

A world leader in the field of in vitro diagnostics for over 55 years, bioMérieux conceives, develops, produces and markets diagnostics solutions (systems, reagents, software and services) intended for clinical and industrial applications, which determine the origin of a disease or a contamination to improve the health of patients and insure consumer safety.

bioMérieux is present in 44 countries and serves more than 160 countries with the support of a large network of distributors. Its corporate headquarters are located in Marcy l’Étoile, near Lyon, in France.

Joining bioMérieux is choosing to be a part of an innovative company with a long term vision, committed to the service of public health and carried out with a humanist corporate culture.

Our Company offers numerous opportunities for professional development. You want to  help save lives across the globe? Join the 12,000 employees of bioMérieux!




The Product and Market Manager is responsible for the product planning and execution throughout the product lifecycle, including, gathering and prioritizing product and customer requirements/needs, defining the product vision and working with sales and support to ensure revenue and customer satisfaction goals are met. The Market mission is to define sales




Responsibility for Adriatic zone for budget achievement for Industry Food product lines.




  • Member of Marketing community, the product and Market manager will have to analyze the market (market structure, potential, trend, growth opportunities, future demands,…) and the competition (activities, structure, people, approach) Build  & Consolidate local Market data & Customer insights (Food market data, competitors, regulation…).
  • Discover customer needs (listen to them) and be able to deliver a strategical approach accordingly
  • Segmentation of market categories (According to Marketing Excellence Plan – or equivalent) and positioning
  • Action plan and Metrics their impact on sales
  • Work closely to sales team in order to fit strategy to market reality




  • Accountable of the product lifecycle and animation
  • Define the commercial product strategies and roadmap according to corporate guidelines
  • Adapt the corporate strategies to the local market (implementing the launch of new product and take care of discontinuation and their impact)
  • Prepare forecast of products and update price list
  • Animate product and marketing sessions during sales meeting
  • Manage workshops, symposiums, market research and promotional activities and monitor their follow up and impact
  • Manage external communication and contacts with opinion leaders, market segment associations and Strategic Accounts. Be in contact with Global Marketing
  • Close relationship with Industry Department and transversal functions (Applications, Sales, Supply chain, Quality, Finance, Service Engineers, Sales Administration)




  • Degree in biological sciences or similar (e.g. pharmacy, chemical)
  • Clear understanding of Food industrial process
  • Sales background is a plus
  • Biology or laboratory background is a plus
  • 5+ years’ experience made in company supplying to Food industries
  • Strong knowledge on analytical marketing, Strategic marketing and operational marketing
  • Competences on marketing tools (web marketing, e-blasting, e-marketing,…) and use of CRM
  • Excellent written and verbal skills
  • Excellent teamwork skills and customer oriented
  • Must be able to travel at local or international level
  • Fluent in Italian and English




Working at bioMérieux means being involved long term with a pioneering, visionary and constantly growing company that allows its employees to live a stimulating and inspiring experience in a fulfilling work environment

Our internal mobility policy offers numerous opportunities for each of our 12 000 employees to blossom throughout their career, while respecting each employee’s individual talents as well as their personal and professional development.

At bioMérieux, over 200 professions - both scientific and non-scientific - offer our employees the opportunity to broaden their fields of expertise and develop cross-functional careers. We provide a rewarding experience in an international company that brings together talents from diverse backgrounds, thus fostering a daily aspiration to go beyond the limits.

Helping improve public health around in the world : our mission gives purpose to every profession practiced within the company.

bioMérieux is an Equal Opportunity, Affirmative Action Employer. M/F/Vet/Disability/Sexual Orientation/Gender Identity/GINA.