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Communication & Digital Marketing ManagerIndustry

Date: Jan 1, 2021

Location: Moscow, RU

Company: bioMérieux

A world leader in the field of in vitro diagnostics for over 55 years, bioMérieux conceives, develops, produces and markets diagnostics solutions (systems, reagents, software and services) intended for clinical and industrial applications, which determine the origin of a disease or a contamination to improve the health of patients and insure consumer safety.

bioMérieux is present in 44 countries and serves more than 160 countries with the support of a large network of distributors. Its corporate headquarters are located in Marcy l’Étoile, near Lyon, in France.

Joining bioMérieux is choosing to be a part of an innovative company with a long term vision, committed to the service of public health and carried out with a humanist corporate culture.

Our Company offers numerous opportunities for professional development. You want to  help save lives across the globe? Join the 12,000 employees of bioMérieux!

 

Communication & Digital Marketing Manager,
Industrial Microbiology

 

 

Reporting & Relationships:

 

This position reports to the Industry sales and marketing manager

 Key collaborators will be Industrial Microbiology Communications teams globally, and the Industrial Microbiology business teams in Russia.   

 

Position Summary:
 

The Communication & Digital Marketing Manager  will own and lead communication and digital marketing strategies and implementation, leveraging best practices and innovative programs to drive leads, acquire new customers, increase product adoption and expand awareness of bioMérieux Industrial Microbiology solutions in Russia.  The ideal candidate will have extensive experience in Marketing Communications and Digital Marketing with a life sciences or diagnostic technologies company.  They will be expected to work independently with only a moderate level supervision, but pro-actively collaborate with colleagues, customers, key opinion leaders, service providers, and other relevant industry stakeholders. They must be well organized and flexible, enjoy the challenges of working in a matrix organization, and with diverse people (cross-culturally) and projects.  The ability to interact with colleagues at various levels of the organization in a fast-paced environment, while remaining dynamic, proactive and resourceful, with high levels of professionalism, responsiveness, and attention to detail, are all crucial to this role.

 

 

Job Description / Role:
 

  • Build, launch and report on Marketing Communications and Digital Marketing campaigns aligned with regional and local Industrial Microbiology business strategy and tactics.
  • Develop the digital marketing strategy and execute end-to-end within paid, owned and earned marketing channels.
  • Deploy Marketing Automation tools (e.g. Email Marketing and Landing Pages), ensuring highest standards of quality and compliance.
  • Drive successful regional digital marketing efforts through SEO, SEM, social media channels, web analytics, social media monitoring, and integrated offline activities.
  • Collaborate closely with global, regional and local marketing, and cross-functional, teams to design and implement a digital strategy that reaches diverse stakeholders in multiple market segments, positively impacts business performance, and enhances online presence and reputation.
  • Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs), competitors’ digital marketing, and life sciences industry standards.
  • Establish and manage an editorial calendar including programming and channel specific promotional activities, in alignment with regional and local priorities and events.
  • Create engaging digital content in collaboration with global and local Communications and Marketing teams, and ensure content published is compliant with corporate branding and unit graphic design and messaging guidelines.
  • Activate content in multiple campaign channels, ensuring proper tracking, nurturing, and reporting for effectiveness and quality.
  • Write and edit online content, respecting SEO rules and best practice.
  • Maximize utility of available budgets, operate within relevant budgets, and ensure expenses are accounted for in line with company policies and procedures.
  • Justify the need for market research; analyses/presents market research reports and integrates their data in the marketing plan. Interacts with several groups of customers (e.g. : physicians); analyze trends to predict possible movement in customer needs.
  • Draw conclusion from market analysis and determine/anticipate competitors strategies (pricing, communication, etc.); forecast the future market  in order to identify CSF, positioning and develop comprehensive action plans; propose and recommend new product to be developed.
  • Understand (for one product) how the communication to the market is performed. Define new communication objectives and develop the communication plan. Organize meetings with experts and participate to congresses/road shows.
  • Contribute to the market/customer knowledge and recommend appropriate actions to increase product and project profitability. Hand over the customers voice by providing clear and concise feedback to all marketing related activities. Be able to prepare effective business plans.
  • Analyze profit and loss data to determine if product ranges are matching objectives; determine the price levels; create sales presentation materials with high impact on sales. Collaborate with local PM and KOL in order to analyze the market and the challenge plan for each range of product.

 

Job Requirements / Person:
 

  • Minimum Bachelor’s Degree in Marketing, Communications, Digital Marketing or similar relevant formal business education/training.
  • 5+ years’ experience in Marketing Communications, including Digital Marketing, Marketing Automation, content marketing, social media communications and management.
  • Relevant commercial and/or B2B marketing experience, ideally in FMCG, life sciences or healthcare industry.
  • Strong interpersonal skills, organisational skills, teamwork and collaboration skills.
  • Excellent verbal and written communication skills in English. 
  • Ability to multitask and work within deadlines, professionally managing competing priorities.
  • Strong MS Office skills including PowerPoint, Outlook, Excel and Word, and experience with web-based platforms for relationship management.

 

 

Selling Points:

 

  • Career development opportunities in a leading global diagnostics company with a pioneering spirit.
  • Travel and work opportunities in a company with an international vision of a world without borders.
  • Work in a multicultural environment, and one that respects gender equality and diversity.
  • A role having autonomy with support, scope with direction, and flexibility but focus.
  • Solutions for customers characterized by innovative technologies and real value to users.
  • Work as a professional marketer engaging internal and external collaborators.
  • Access to training & development opportunities through periodic and ad hoc courses delivered through bioMérieux University.

 

Working at bioMérieux means being involved long term with a pioneering, visionary and constantly growing company that allows its employees to live a stimulating and inspiring experience in a fulfilling work environment

Our internal mobility policy offers numerous opportunities for each of our 12 000 employees to blossom throughout their career, while respecting each employee’s individual talents as well as their personal and professional development.

At bioMérieux, over 200 professions - both scientific and non-scientific - offer our employees the opportunity to broaden their fields of expertise and develop cross-functional careers. We provide a rewarding experience in an international company that brings together talents from diverse backgrounds, thus fostering a daily aspiration to go beyond the limits.

Helping improve public health around in the world : our mission gives purpose to every profession practiced within the company.

bioMérieux is an Equal Opportunity, Affirmative Action Employer. M/F/Vet/Disability/Sexual Orientation/Gender Identity/GINA