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Medical Education Liaison

Date: Feb 23, 2021

Location: Salt Lake City, UTAH, US

Company: bioMérieux

A world leader in the field of in vitro diagnostics for over 55 years, bioMérieux provides diagnostic solutions that detect disease and contamination to improve patient health and ensure consumer safety. bioMérieux’s global headquarters is located in Marcy L’Étoile, France, and we have more than 11,200 team members in 44 countries. With our distributor network, we serve more than 160 countries. bioMérieux, Inc., our Americas division, has more than 4,000 team members across 12 sites or subsidiaries. Our passionate team members recognize the power of diagnostics and rally behind our mission to help save lives.


Job Scope:

As part of the sales team, the Medical Education Liaison (MEL) will assist the territorial sales managers in achieving sales goals and enabling our customers in fully utilizing the clinical potential of our products. This will involve working directly with the sales managers to develop pre and post-sale strategies to bolster sales with new and existing customers. The MEL educates clinicians, nursing, pharmacy staff and other clinical support staff on the benefits and clinical utility of our products; assist facilities in developing best practices and protocols to maximize our products utility; form relationships with clinicians to develop clinical champions and future key opinion leaders, provide education to the sales force on all BioFire products, garner best practices and protocols from customers; assist with implementing our products in their facilities. Develop and assist in development of clinician focused marketing tools and education programs. The Medical Education Liaison works very closely with the regional and territorial sales managers, corporate account managers, point of care specialists, field application specialists and the marketing team.


Essential Job Duties & Responsibilities:

  • Perform all work in compliance with company policy and within the guidelines of BioFire Diagnostics’ Quality System.
  • Create new revenue opportunities by creating clinical awareness and demand through clinical education.
  • Provide expertise necessary to achieve the clinical close portion of the sale working with the Territory Sales Manager.
  • Support corporate accounts in growth and expansion of reagents within GPO and IDN’s 
  • Develop strategy for ongoing client satisfaction, retention and testimonials.
  • Capitalize on relationship opportunities for cross selling bioMerieux products.
  • Analyze region for revenue opportunities.
  • Provide education to hospital Health Care Professionals on clinical pathways and clinical utility of Diagnostic products.
  • Focus areas of Infection Prevention, Emergency Medicine, ICU, Pulmonology, Cardiology, Laboratory, Pharmacy, Risk Management and Administration.
  • Provide formal presentations as well as informal trainings (ie. Grand rounds, ASP meetings, round table discussions, etc) utilizing peer reviewed publications, clinical case studies and LR approved marketing materials.
  • Facilitate intradepartmental communication to maximize patient solutions within institution.
  • Conduct In-Servicing at key sites (ASP committee, Sepsis meetings, Infection Prevention etc).
  • Support development of Clinical Champions and Key Opinion Leader Network.
  • Develop relationships with key regional institutions.
  • Gain acceptance and implementation of recommended clinical pathways at such sites.
  • Foster relationships with key personnel to serve as references.
  • Establish centers of excellence as benchmark for other customer sites to model.
  • Assist in development of evaluation criteria at such sites evaluating bioMerieux solution.
  • Assist with tracking and developing clinical champions and KOL membership using Network Directory.
  • Identify and formulate clinical case studies.
  • Identify potential clinical case studies from clinicians presenting using FilmArray technology and a syndromic approach to diagnosis.
  • Procure and develop medical case studies from customer base.
  • Share medical case studies with customers and commercial sales and marketing teams.
  • Collaborate with Commercial team (TSM, CAM, POC, FAS, Inside Sales) to identify and align with region goals.
  • Coordinate and track book-to-live process of Field Application Specialists.
  • Increase adoption of suggested clinical pathway(s) in existing customer base.
  • Track critical and lost accounts.
  • Assist in developing and executing retention plan at critical accounts utilizing tools such as Definitive Health, CMS data, etc.
  • Coordinate with Field Application Specialists to troubleshoot process and product issues.
  • Design and coordinate solutions for client.
  • Provide evaluation support for product comparisons.
  • Report industry and market trends.
  • Report client satisfaction and needs.
  • Assist in field based training of Health Care Professionals.
  • Clinical background and context of disease states associated with BioFire product line.
  • Implications to patient and physician of adopting different clinical pathways.
  • Sharing best practices for gaining access to and influencing key clinical decision makers. 
  • Performs other duties as assigned


Supplemental Data:

Weekly territory travel 70% and occasional Domestic travel for annual, semiannual and regional Sales meetings.


Qualifications - Education:

  • 4 year Bachelor Degree in Nursing, Physician Assistant Studies, licensed Pharmacist required. Clinical advance degree preferred (Board certified Nurse Practitioner, Clinical Infectious Disease Pharmacist or an Advanced Public Health Degree with experience in hospital based clinical process implementation and improvement).
  • Measurable experience as a clinician or nurse is required.  Familiarity with infectious disease diagnosis, treatment and/or microbiology/virology methods is desirable.


Qualifications - Experience:

  • Minimum of 3 years nursing experience as RN in ER/ICU/CCU/Trauma or minimum 3 years Physician Assistant, Pharmacist experience in the acute care setting
  • Current licensure as Registered Nurse, Pharmacist or Physician Assistant in state of residence or equivalent credentials required.
  • Sales experience a plus.
  • Knowledge of Laboratory workflow and fiscal operations a plus
  • Knowledge of medical institution hierarchy required.
  • Knowledge of BioFire’s Syndromic Infectious Disease diagnostic products a plus.
  • Must be familiar with Microsoft office; PowerPoint, Work and Excel, and contact management databases.
  • Should be comfortable and have experience, presenting technical information to audiences with various degrees of scientific and clinical experience.
  • Lab experience is a plus.

Knowledge & Abilities:

  • Presentation skills are essential
  • Communication skills required for selling and support 
  • Clinical critical thinking 
  • Problem solving
  • Decision making
  • Territory Management skills
  • Should be able to lift 55-65 lbs. comfortably.
  • Should be able to manage physical requirements necessary for extensive travel.
    a)    Extensive Travel Required
    b)    Valid Driver’s License Required


Joining bioMérieux, is choosing to join an innovative company with a long term vision, committed to the service of public health and carried out with a humanistic corporate culture. Our Group offers numerous possibilities: so come and join the 11,200 bioMérieux team members who already identify with these values!


bioMérieux is an Equal Opportunity, Affirmative Action Employer. M/F/Vet/Disability/Sexual Orientation/Gender Identity/GINA.