Location: Marcy l'Etoile, France
Position Type: Unfixed Term
Job Function: Marketing
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
We are looking for a Market Manager for Integrated Solutions under a permanent contract who will work and grow within the Global Marketing and the Integrated Solutions Franchise.
You will report to the VP of Global Marketing Integrated Solutions within a team of 5 co-workers.
What will be your mission ?
Define all necessary elements to concretely support cross-selling strategy & propose an implementation roadmap for 2023 – 2025, in close collaboration with the regions and selected subsidiaries
Work transversally across different technologies & franchises, leveraging the AMR/AMS value proposition & adapting it to customer typology & maturity
Drive Account-Based Marketing to support cross-selling strategy: appropriate product archetypes, value proposition adjusted to different stake holders (in & outside the lab), prioritization of stakeholders and specific focus on retention of mono & bi-product users
Ensure commercial enablers (e.g. pricing corridor, customer selection criteria, incentive plan etc etc) are in place for regions/countries and well embedded in local marketing & sales plan
Create and deploy required trainings & tools to support cross selling, and ensure their effective deployment by subsidiaries
Lead the creation of the global marketing plan and work closely with regions and subsidiaries to support the implementation at local level
Closely work with medical affairs to strengthen evidence stream and find the right balance between generating evidence & cascading of available one among commercial teams
Pro-actively monitor the progress on cross-selling KPIs
Contribute to new product launches ensure their appropriate positioning within a cross selling & solution context
Contribute to the Communication & Global Congress Plan with MarCom Dept. and provide input/content for development of customer facing tools, campaigns and initiatives
Contribute to Go to Market (G2M) activities: on-demand participation in G2M meetings & coordinate G2M activities
Who are you ?
Graduate degree in Science and/or in Business/Marketing
Minimum 6-8 years’ experience in Marketing or Sales. Experience in a laboratory or hospital environment will be preferred
Creative & out of the box thinker
Having holistic view of business & it’s end to end execution
Big picture understanding and ability to coordinate with team spirit and attention to details
Good communication skills, capacity to take initiatives and demonstrate a can-do attitude taking complete ownership of given topic
Able to handle priorities and deliver commitments on time
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.