Location: Basingstoke, United Kingdom
Position Type: Unfixed Term
Job Function: Marketing
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
We are looking for a Global Market Manager under a permanent contract who will work and grow within the Global Marketing department.
You will report to the Director of Global Market Managers within the Blood Culture/Identification/Antimicrobial Susceptibility Testing Franchise.
As a Global Market Manager for SPECIFIC REVEAL you will be in charge of driving downstream marketing activities in strong interaction with Regions, subsidiaries and distributors.
What will be your mission ?
Lead Go to Market (G2M) activities for SPECIFIC REVEAL by coordinating transversal teams to ensure preparedness of the Company, the Offer (including selling tools), and the Market. Also, support Regions to ensure Local G2M readiness prior to Launch Approval
Drive solution-selling approach by working transversally over different product lines, and address customers’ challenges, this in close collaboration with the Regions
Contribute to build the Global Marketing Plan (GMP) with the Global Product Managers & Specific Diagnostics Team
Contribute to Market knowledge by providing information related to the SPECIFIC REVEAL market (including competition) & Voice of Customer (VOC), and contribute to transform market and customer needs into product evolutions
Impact business by driving the execution of the GMP and supporting local and regional marketing teams. Be the first interlocutor by addressing questions such as: positioning and segmentation, arguments against competition, product mix including the global pricing policy, support for communication tools, support for presentations and events in congresses with KOL, etc
Contribute to the Communication Plan with Global Product Managers and Marketing Communication Department, and drive the development of customer facing tools to support the commercial teams. Participate to congresses
Co-lead KOL Management as part of regular customer visits and contacts at international level, develop the global network of KOLs and pool of product advocates
Act as product champion with entrepreneur mindset to monitor SPECIFIC REVEAL solution’s performance (including revenues, consolidated margin and market share), to assess/adjust pricing policy and monitor multi-channel promotion
Work as a team with Medical Affairs to ensure prioritizations based both on medical insights and on business priorities
Who are you?
Graduate degree in Science, and ideally in Business/Marketing
Minimum 8 years’ experience in Business / Marketing / Sales / Medical roles in the health industry (and preferably within In Vitro Diagnostics)
Fluent level of English (oral, written) mandatory
Good communication skills, take initiatives and demonstrate can-do attitude
Ability to lead transversal projects with different stakeholders
Ability to handle priorities and deliver commitments on time (result and progress oriented)
Ability to travel up to 25% of your time
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.