Join our Talent Network
Skip to main content

Brand Plan Manager

This job posting is no longer active.

Location: Salt Lake City, UT, United States
Position Type: Unfixed Term
Job Function: Marketing

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network. This includes our SLC site, formerly known as BioFire Diagnostics.


This position assists the Sr. Director of Marketing in managing all the Marketing efforts related to the Brand Planning program in the US. This includes, but is not limited to, the creation and design of the Brand Plan Booklet, assisting with the development and monthly execution tracking of Brand Plans, and the planning and coordination of any events related to the Brand Plan.

Principal Job Duties and Responsibilities:



  • Support for the Brand Plan program including: Brand Plan development, Brand Plan execution tracking, Brand Plan meetings and events.
  • Creation of individual Brand Plan Execution Workbooks as well as a consolidated Brand Plan booklet at the beginning of every year.
  • Work with the Product and Market Managers and the commercial marketing teams in general to collect execution updates on a monthly basis
  • Prepare and circulate informative execution update reports every month, per relevant audience group and/or per product.
  • Planning and logistics for all meetings and events related to the development and execution of the Brand Plan.


Additional Responsibilities Include:

  • Contribution to the continuous improvements on the Brand Plan program.
  • Provide executional assistance for franchise and other cross-product tactics related to Brand Plan efforts when needed.
  • Serves as a key liaison interfacing and collaborating with the Marketing team – PMs, MMs, ADs, Directors - as well as the dependency teams that are critical for Brand planning and Brand Plan execution: MARCOM, Medical Affairs, Customer Support, Legal, Quality Assurance, Regulatory Affairs.


Some travel required.

Performs all work in accordance with company policies and the BioFire Quality System.

Training and Education:

  • Knowledge and skills acquired through completion of a Bachelor's degree in Marketing/Business Administration or related field.
  • Specific training/certification related to event execution is a plus.
  • Typically requires 3-5 years of experience in Marketing or related field.

Experience and background:

  • Experience in project or event management
  • Exceptional organizational skills
  • Results-oriented, high energy self-starter with proactive attitude and appetite for continuous improvement
  • Detail-oriented
  • Team-oriented
  • Ability to work independently under minimal supervision
  • Experience with and ability to meet deadlines
  • Proficient with Microsoft Office (Powerpoint, Word, and Excel).
  • Experience with regulated products and understanding of clinical diagnostics is a plus.


    -Problem solving and decision-making skills

    -Ability to deliver insightful analysis

    -Proactive attitude and appetite for continuous improvement

    -Exceptional oral and written communication skills

    -Excellent organizational and project management skills

    -Ability to work with people from various backgrounds and to manage people

    -Detail-oriented work ethic 

    -Experience with and ability to meet deadlines

Physical Requirements: Ability to manage physical requirements associated with travel.  Should be able to safely lift and maneuver up to 50 pounds.


Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMérieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e.,,, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site or contact us at [email protected].

BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).

Share: share to e-mail