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Product Marketing Manager- Blood Culture

Location: Salt Lake City, United States
Position Type: Unfixed Term
Job Function: Marketing

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network. This includes our SLC site, formerly known as BioFire Diagnostics.

 

Position Summary:

This Product Marketing Manager role within our US Clinical Marketing team is responsible for managing the blood culture isolation line which includes the BACT/ALERT® 3D, BACT/ALERT® VIRTUO® , blood culture bottles and ancillary items. This role manages all aspects of the product launch process through the development and execution of the brand plan. This position plays a lead role in the creation of marketing objectives, strategies, and tactics and holds primary responsibility for tactical execution in support of marketing objectives. This marketing role works closely with broad cross-functional teams including field sales, customer support, market research, quality, marketing communications, regulatory, and medical affairs. Domestic travel required 30% of time for this position.

 

Responsibilities:

 

Executes:

  • Marketing tactics and programs
  • Sales and Marketing training
  • Tradeshows and promotional events
  • Scientific and clinical advisory board meetings

 

Develops with minimal supervision:

  • Brand objectives, strategies, and tactics
  • Messaging strategy
  • Sales tools
  • Sales programs
  • Product collateral
  • Pricing strategy

 

Monitors and generates actionable insights into:

  • Competition analysis
  • Market trends
  • Sales performance and trends in assigned business area
  • Pricing effectiveness
  • Customer behaviors, beliefs, and attitudes
  • Market opportunities
  • Effectiveness of marketing strategies and tactics
  • Market research and business intelligence needs
  • Clinical data gaps

 

Interfaces with and/or Manages:

  • Customers
  • Sales force & field employees
  • Marketing Communications, Supply Chain, Legal, Quality personnel
  • KOLs
  • 3rd party vendors
  • Company executive management

 

Studies and Experience:

  • Bachelor's degree in biological sciences or business-related field; MBA preferred.
  • 1+ years of successful product management experience, preferably with diagnostics or medical products.

 

Skills and Qualifications:

  • Working knowledge of marketing regulated clinical diagnostics in the field of infectious disease.
  • Knowledge of molecular biology, microbiology, immunology, or virology clinical laboratory techniques is highly desired, but not a requirement.
  • Performs work under supervision.
  • Handles basic issues and problems, and refers some complex issues to higher-level staff.
  • Interacts and presents technical information to audience with various levels of scientific experience.
  • Familiar with Microsoft Office; PowerPoint, Word and Excel, and contact management databases.
  • Some lab experience is not required but a plus.
  • Fluent in English

 

BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).

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