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Associate Director Clinical Marketing, Hospital Lab Data Analytics Solutions

Location: Durham, United States
Position Type: Unfixed Term
Job Function: Marketing

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network. This includes our SLC site, formerly known as BioFire Diagnostics.

 

Position Summary:

Works with the Senior Director of Marketing to lead commercial marketing efforts for our clinical diagnostic products in the Data Analytics Integrated Solutions franchise. This includes leading a team of product and marketing managers, setting product objectives, mapping out appropriate strategies, and executing effective tactics.

 

Responsibilities:

  • Perform all work in compliance with company quality procedures and standards.
  • Directs (for assigned portfolio):
    • Development and executional excellence of Brand Plan
    • Development of annual sales budget and interacts with respective stakeholders such as finance
    • Manage assigned commercial marketing team members
    • Collaborates with other marketing franchises to develop and execute commercial marketing efforts for the entire clinical diagnostics portfolio
    • Creates and executes long-term product commercial strategy for assigned portfolio
    • Develops integrated product launch plans and post-launch activities
    • Manages annual marketing spend (OPEX)
    • Guides product managers through go to market process
    • Establishes priorities for assigned portfolios
    • Brings VOC to global organization
    • Oversees the development of product training objectives in conjunction with the training department
  • ​​​​​​​Strategies:
    • Product promotion
    • Positioning
    • Pricing
    • Segmentation
    • Targeted Messaging
  • Tactics:
    • Marketing programs and campaigns
    • Sales tools, including product collateral
    • Advertising
    • Tradeshows
    • Online/web/social media
    • Distribution channel marketing support where applicable
  •  
  • Develop and mentor team, perform annual performance reviews, identify training needs, and develop team career path
  • Developing and maintaining relationships with Key Opinion Leaders in the different areas of specialty and organize advisory board meetings
  • Works with Medical Affairs to define Post-Market clinical publication strategy
  • Monitoring competitors and maintaining adequate competitive intelligence and creating messaging to offset competitive activities
  • Managing 3rd party agencies and vendors
  • This role serves as a key liaison interfacing and collaborating with Sales, Regulatory, Global Marketing, R&D, Medical Affairs, Compliance, Finance, Customer Support, Quality Assurance, Program Management, and Company Sr. Management. 
  • Performs other duties as assigned.

 

Supplemental Data:

  • Travel may be required up to 30% including international travel

 

Studies and Experience:

  • Bachelor's degree in biological/health sciences or business-related field.  MBA is preferred.
  • At least 8 years of successful product management experience preferably with SaaS products, diagnostic, medical products, or other relevant experience
  • Experience with EHR, LIS and medical software programs preferred
  • Previous experience managing/mentoring people is highly preferred but not required

 

Skills and Qualifications:

  • Knowledge of molecular biology, microbiology, immunology, or virology clinical laboratory techniques is highly desired, but not a requirement
  • Expertise in marketing regulated clinical diagnostics in the field of infectious disease
  • Proactive attitude, ambition and the confidence necessary to lead others and achieve aggressive goals
  • Works independently under minimal supervision
  • Ability to effectively prioritize and manage multiple tasks
  • Ability to lead, inspire, and motivate a team of product and/or marketing managers
  • Understands financial metrics for product profitability and pricing strategy analysis
  • Handles complex issues and problems, and refers only the most complex issues to higher-level staff
  • Presents technical information to audience with various levels of scientific background
  • Proficient with Microsoft Office (PowerPoint, Word, and Excel)

 

BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).

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