Associate Director Clinical Marketing, Hospital Lab Data Analytics Solutions

Position Summary:

Works with the Senior Director of Marketing to lead commercial marketing efforts for our clinical diagnostic products in the Data Analytics Integrated Solutions franchise. This includes leading a team of product and marketing managers, setting product objectives, mapping out appropriate strategies, and executing effective tactics.

Responsibilities:

• Perform all work in compliance with company quality procedures and standards.
• Directs (for assigned portfolio):
  • Development and executional excellence of Brand Plan
  • Development of annual sales budget and interacts with respective stakeholders such as finance
  • Manage assigned commercial marketing team members
  • Collaborates with other marketing franchises to develop and execute commercial marketing efforts for the entire clinical diagnostics portfolio
  • Creates and executes long-term product commercial strategy for assigned portfolio
  • Develops integrated product launch plans and post-launch activities
  • Manages annual marketing spend (OPEX)
  • Guides product managers through go to market process
  • Establishes priorities for assigned portfolios
  • Brings VOC to global organization
  • Oversees the development of product training objectives in conjunction with the training department
• ​​​​​​​Strategies:
  • Product promotion
  • Positioning
  • Pricing
  • Segmentation
  • Targeted Messaging
• Tactics:
  • Marketing programs and campaigns
  • Sales tools, including product collateral
  • Advertising
  • Tradeshows
  • Online/web/social media
  • Distribution channel marketing support where applicable
•  
• Develop and mentor team, perform annual performance reviews, identify training needs, and develop team career path
• Developing and maintaining relationships with Key Opinion Leaders in the different areas of specialty and organize advisory board meetings
• Works with Medical Affairs to define Post-Market clinical publication strategy
• Monitoring competitors and maintaining adequate competitive intelligence and creating messaging to offset competitive activities
• Managing 3^rd party agencies and vendors
• This role serves as a key liaison interfacing and collaborating with Sales, Regulatory, Global Marketing, R&D, Medical Affairs, Compliance, Finance, Customer Support, Quality Assurance, Program Management, and Company Sr. Management. 
• Performs other duties as assigned.

Supplemental Data:

• Travel may be required up to 30% including international travel

Studies and Experience:

• Bachelor's degree in biological/health sciences or business-related field.  MBA is preferred.
• At least 8 years of successful product management experience preferably with SaaS products, diagnostic, medical products, or other relevant experience
• Experience with EHR, LIS and medical software programs preferred
• Previous experience managing/mentoring people is highly preferred but not required

Skills and Qualifications:

• Knowledge of molecular biology, microbiology, immunology, or virology clinical laboratory techniques is highly desired, but not a requirement
• Expertise in marketing regulated clinical diagnostics in the field of infectious disease
• Proactive attitude, ambition and the confidence necessary to lead others and achieve aggressive goals
• Works independently under minimal supervision
• Ability to effectively prioritize and manage multiple tasks
• Ability to lead, inspire, and motivate a team of product and/or marketing managers
• Understands financial metrics for product profitability and pricing strategy analysis
• Handles complex issues and problems, and refers only the most complex issues to higher-level staff
• Presents technical information to audience with various levels of scientific background
• Proficient with Microsoft Office (PowerPoint, Word, and Excel)