VP Global Marketing and Strategic Accounts, Food Business

Position Summary:

Lead the definition and execution of the marketing strategy for the Food franchise with worldwide responsibility. Contribute to the Division’s overall strategy and understand the business P&L beyond the marketing functions and build effective business models to achieve corporate short to long-term business goals.

Lead a thriving team and network, establishing bioMérieux’s Food Business as a strategic partner to the leading players of their industry and therefore bring solid growth and profitability to the Business.

Responsibilities:

Strategic Planning

• Establish in collaboration with and provide to the Business team and its partners a clear strategy, structured around a multi-year and account-based plans, shared internally and relevant to the Company’s Business Processes
• Ensure a transparent and efficient steering of this strategy, establishing or reinforcing the best adapted instances and tools to do so

Global Marketing

• Lead marketing plans development and ensure that they are consistent with the company’s strategy and goals; relay inspiring and clear visions in order to deliver effective business plan.
• Initiate and lead the assessment of product range’s business model and propose adjustment. Sustain competitive advantage of our product ranges/franchises by leading life cycle management initiatives and new developments
• Lead alignment with Programs, Regions and Customer Needs (Voice of the Customer) from upstream development of product/solution to downstream roll out of the marketing strategy with solid team work and efficient go-to-market activities
• Develop and adapt marketing strategy and marketing efforts based on critical growth opportunities and business retention areas to optimize the penetration of our product ranges/franchises, the company image/customer satisfaction and ensure optimal profitability for the product range under her/his responsibility
• Define objectives of communication activities that fit with product ranges/brand strategy and maximize commercial efficiency and reinforce our brand equity in the market place while ensuring optimal return on marketing investment (effective use and impact of collaterals)
• Implement the actions required to anticipate and overcome obstacles related to internal processes or external forces outside the company in order to sustain commercial success of the product ranged

Global Strategic Accounts

• Oversee the shaping and development of the capabilities needed for Global Strategic Account Managers as well as the community of local Key Account Managers to enable the delivery of GSA/GKA growth and satisfaction ambitions in the regions
• Provides Customer knowledge, insights and availability to the relevant Business partners, in order to execute the most relevant and efficient Innovation and Marketing roadmaps
• Establishes productive, professional relationships with key stakeholders in assigned accounts (strategic and global key). Ensure visibility and collaboration throughout the whole Company around these accounts, through notably the use of Account Plans and Account Cards
• Meets assigned targets for profitable sales volume

Team and Cross-functional Leadership

• As a member of the Food Business Leadership team, provide strategic insights, contribute to defining priorities and targets, and the necessary means and structure to achieve them
• Contribute to the improvement of the Business and the Company’s processes, in order to better drive the internal stakeholders towards best in class performance and improve our ability to monitor our performance and define actionable transversal priorities
• Develop a strong network within the Company and establish relevant management and governance practices, aiming at ensuring best in class performance in terms of strategic management
• Leads the Global Strategic Account Management and Global Marketing teams, providing support, coaching and drive in the realization of their mission and helping each individual to grow in confidence
• Drive team through on-going transformation processes (eg., CRM, VOC, Marketing 4 Impact, Account-based Marketing, Stakeholder mapping) and develop people in their own expertise and leadership while fostering excellent team spirit

Studies and Experience:

• Dual post-graduate degree in Science and Marketing, with minimum fifteen years of strategic sales and marketing experience in a business-to-business sales environment.
• Proficiency in strategic account management practices
• Experience working at a global and regional level.
• Proven experience and track record in managing culturally diverse teams, complex projects and cross functional resources in a matrixed environment.

Skills and Qualifications:

• Ability to manage complex environment with multilevel stakeholders and decision makers from different functions
• Ability to use data and knowledge to challenge management judgments and beliefs;
• Ability to take risk in an innovative way to challenge standard practices,
• Ability to handle priorities and deliver commitments on time (result and progress oriented)
• High level of integrity and team spirit
• Open-minded leadership style that allows for challenge while driving for results.
• Excellent communication and interpersonal skills with an aptitude for building strong customer relationships
• Understanding of sales performance metrics. Strong analytical skills and attention to detail. Budget management, financial projection skills
• Strong negotiation skills with a problem-solving attitude.