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Product Marketing Manager-Digital Health

Location: Saint Louis, United States
Position Type: Unfixed Term
Job Function: Marketing

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network. This includes our SLC site, formerly known as BioFire Diagnostics.

 

 

   

Position Summary:

The Product Marketing Manager, Digital Health plays a lead role in the Go-to-Market process encompassing the development and execution of marketing strategies, objectives, and tactics that support core marketing objectives for the bioMerieux High Medical Value (HMV) product portfolio and the associated Digital Solutions.

 

Responsibilities:

Coordinating and managing cross-functional teams to facilitate the commercialization of innovative digital solutions that support our HMV product portfolio.

 

Market Assessment & Business Acumen

  • Assess market trends and sales performance and in assigned business area
  • Track and monitor in-market competition; identify competitive threats and data gaps
  • Evaluate pricing effectiveness of the bioMerieux portfolio and digital solutions
  • Monitor and validate customer behaviors, beliefs, and attitudes
  • Identify market research and business intelligence needs
  • Apply market research and competitive analysis to evaluate market opportunities
  • Conduct market research initiatives

 

Marketing Initiatives & Execution

  • Drive new product launches and associated go-to-market strategies
  • Coordinate and conduct scientific and clinical advisory board meetings
  • Develop, execute and manage marketing tactics and programs
  • Lead and conduct sales and marketing training to our field force(s)
  • Tradeshows and promotional events- develop content and programming to drive attendance; participate and attend national congresses, meet with existing customers; generate leads 
  • Product forecasting  

 

Strategic Marketing & Brand Plan

  • Develop brand objectives, strategies, and tactics that incorporate our HMV product portfolio and digital solutions. 
  • Develop a comprehensive messaging strategy to drive HMV product utilization
  • Create sales tools and marketing collateral, both digital and print, to achieve corporate objectives
  • Generate all-new product collateral and messaging specific to the HMV digital solution product offering
  • Conduct Sales Programs to generate field force excitement and to drive sales of our product offering
  • Pricing Strategy

 

Studies and Experience:

  • Bachelor's degree in biological sciences or business-related field required; MBA or other post-graduate degree in Health Sciences preferred
  • At least 3 years of successful product management experience preferably with diagnostic or medical products including product launches.
  • Experience with marketing digital clinical solutions a plus.

 

Skills and Qualifications:

  •  
  • Working knowledge of marketing regulated clinical diagnostics in the field of infectious disease or diagnostic biomarkers.
  • Knowledge of clinical molecular biology, microbiology, immunology, or virology is highly desired.
  • Ability to translate clinicians’ diagnostic needs into executable messages.
  • Physician / HCP marketing experience; digital marketing experience a plus.
  • Handles basic issues and problems, and refers some complex issues to higher-level staff.
  • Interacts and presents technical/clinical information to audience with various levels of scientific experience.
  • Familiar with Microsoft Office; PowerPoint, Word and Excel, and contact management databases.
  • Fluent in English.
  • Domestic travel required 20% of time

 

Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMérieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e. Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site https://careers.biomerieux.com/ or contact us at [email protected].

BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).

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