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Marketing Manager

Location: Bogota, Colombia
Position Type: Unfixed Term

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.

 

 

 

  1. Primary Purpose and Overall Objective of the Job :

Marketing Manager is a key contributor to develop the marketing strategy of the country, in alignment and coordination with Regional & Corporate, in order to maximize business results and driving its execution by communicating, engaging and aligning all the internal & external business partners needed.

 

  1. Main Accountabilities :
  • Management of a team of Local Marketers, being responsible for:
  • developing the skills of the team, attracting talents and mentoring the team members
  • defining & monitoring OPEX budget
  • Develop optimal conditions for the creation of local marketing plan aligned with regional & global directions, supporting business objectives (sales & profitability)
  • Starting with a solid market & customer analysis, developing and consolidating national market data and customer insights (maturity, competition, regulation…)
  • Defining for each business lines an operational plan helping to understand:
      • Who to target in priority and how (criteria & proxys)
      • What we want to change – behaviors / attitudes & beliefs
      • Key benefits / value proposition to leverage
      • Tools and marketing actions to facilitate those changes
      • Ensure financial (opex), owners, timing and other functions to embark are identified for each actions
      • How to extract this value (Business model / Pricing guidelines/ Market Access)
    • Organizing internal conditions to guarantee effective launch of the new components of the offer
    • Identifying the critical success factors to deliver the plan: organization, resources, competencies, and tools
    • Ability to develop business plan to justify investments with revenue perspective
  • Drive the execution of the plan to impact business, by supporting frontline functions and working in coordination with sales management
  • Coordinate clear communication to ensure conviction and engagement of all the members needed to deliver the value proposition on the field
  • Ensure the right level of training, coaching and support to the frontliners with regular field activities and sales/marketing meetings
  • Monitor success through leading and lagging indicators and develop corrective actions if needed
  • Lead marketing local input into budget, strategic plan and commercial kick-off
  • Contribute as part of the Regional Marketing Team to transversal initiatives aiming at reinforcing the role & impact of the marketing community
  • Seguridad y Salud en el trabajo incluir-español interno

 

3. Typical Education-Experience, Skills and Qualifications :

  • Education and Experience :
    • Bachelor required, Post Graduate degree in Science and Business/Marketing
    • +5 years of experience in marketing or other commercial management roles, preferably Life Science environment
    • In depth knowledge and understanding of marketing roles and responsibilities and marketing plan processes

 

  • Skills and Qualifications :
  • Leadership & influencing skills: need to be a clear thinker, a good communicator and ability to embark, motivate others
  • Management skills: recruiting, supervising and mentoring members of the marketing team
    • Strong level of expertise in marketing and analytical skills required
    • Strong team player capable to work cross-functionally and lead through influence
    • Able to handle several priorities and good learning agility
    • Strong business acumen along with demonstrated work ethic, integrity, and professional conduct
  1. Scope and Resources Accountability, Typical Performance Indicators :
  • Financial Indicators: revenue, profitability and business objectives developed in plans
  • Key Performance Indicators (KPIs): Quality marketing plans ready for budget & kick off with full alignment with regional and global. team trained on marketing framework, processes and tools with objectives & regular feedback – plan executed – financial objectives reached
  • Key Contacts and Interfaces:  Regional marketing, local leadership team, marketing and sales teams, customers and distributors, KOL, and Regulatory authorities

bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

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