Product Marketing Manager, Software Solutions
Location: Salt Lake City, United States
Position Type: Unfixed Term
Job Function: Marketing
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network. This includes our SLC site, formerly known as BioFire Diagnostics.
Position Summary-
The Product Marketing Manager (PMM) role within US Clinical Marketing team will be managing several software solutions developed for data management, infectious disease surveillance and lab workflow capabilities across bioMérieux’s market specialties, including Immunoassay, Molecular, and Microbiology instrumentation and analyzers. The software offerings to be managed may include CLARION™,MYLA®, EPISEQ®, FIREWORKS, TRENDS, VILINK, and third-party vendors.
The PMM will report directly to the Associate Director, Integrated Solutions and will work closely to align tactics with an overarching software and services marketing strategy. The PMM is the owner of software solutions, the product expert and market expert, with a clear understanding of market drivers, competitors, target market, campaigns and buyer/user personas. The PMM will be working alongside other team members to align and compliment software up-sell and cross-sell strategies. Experience with Software-as-a-Service is a plus.
The PMM will play a lead role in the development of marketing plans, messaging, demand generation; and holds primary responsibility for tactical execution in support of departmental software and services objectives. This position requires collaboration and engagement with key cross-functional departments in bioMérieux, including sales, medical affairs, customer service, compliance, legal, communications, and market intelligence. This position will also require ownership of social media, email, and digital strategies from inception to launch, that are time-bound, and metric driven.
This position will require recruitment of and engagement with Key Opinion Leaders (KOLs) in the industry, and being the point of contact with KOLs, as well as developing programs with KOLs to drive thought-leadership content and stories for the hospital from the lab to leadership. Experience with infectious disease specialists is a plus.
The PMM position is a hybrid remote and in-office position that will require up to 30% of travel, including trade show support, customer visits, and internal meetings. Role will be based in either Salt Lake City, Utah or Durham, North Carolina.
Primary Duties-
Executes:
- Marketing tactics and B2B programs
- Sales, Field Support, and Marketing training
- Tradeshows and promotional events
- Scientific and clinical advisory board meetings
Develops with minimal supersvion:
- Brand objectives, strategies, and tactics
- Messaging strategy
- Sales tools
- Sales Programs
- Product collateral
- Pricing Strategy
Monitors and generatea actionable insights into:
- Competition
- Market trends
- Sales performance and trends in assigned business area
- Pricing effectiveness
- Customer behaviors, beliefs, and attitudes
- Market opportunities
- Effectiveness of marketing strategies and tactics
- Market research and business intelligence needs
- Clinical data gaps
Interfaces works closely with and or Manages:
- Customers
- Sales force & field employees
- Internal R&D, Manufacturing, Legal, Quality personnel
- KOLs
- Advertising agency
- 3rd party vendors
- Company executive management
Training and Education-
- Bachelor's degree in biological sciences, health science, medical technology, or business-related field
- At least 3 years of successful product marketing (in an associate manager or manager positions) experience with diagnostic or medical products, OR 3 years’ experience with software such as clinical decision support, EHR/EMR or lab information systems
Experience-
- Working knowledge of marketing software to the field of infectious diseases, infection prevention, clinical surveillance, or pharmacy
- Account-based marketing or multi-channel marketing practices
- Presenting technical information to audience with various levels of scientific experience.
- Microsoft Office; PowerPoint, Word and Excel, and contact management databases.
- Fluent in English.
Knowledge, Skills and Abilites-
- Knowledge of business intelligence/analytics tools or clinical decision support software
- Knowledge of molecular biology, microbiology, immunology, or clinical laboratory techniques is highly desired, but not a requirement.
- Knowledge of lab equipment and/or process is preferred, but not required.
Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMérieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e. Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site https://careers.biomerieux.com/ or contact us at [email protected].
BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).
