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Location: Durham, United States
Position Type: Unfixed Term
Job Function: Marketing
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network. This includes our SLC site, formerly known as BioFire Diagnostics.
The Product Marketing Manager (PMM) role within US Clinical Marketing team will be managing several software solutions developed for data management, infectious disease surveillance and lab workflow capabilities across bioMérieux’s market specialties, including Immunoassay, Molecular, and Microbiology instrumentation and analyzers. The software offerings to be managed may include CLARION™,MYLA®, EPISEQ®, FIREWORKS, TRENDS, VILINK, and third-party vendors.
The PMM will report directly to the Associate Director, Integrated Solutions and will work closely to align tactics with an overarching software and services marketing strategy. The PMM is the owner of software solutions, the product expert and market expert, with a clear understanding of market drivers, competitors, target market, campaigns and buyer/user personas. The PMM will be working alongside other team members to align and compliment software up-sell and cross-sell strategies. Experience with Software-as-a-Service is a plus.
The PMM will play a lead role in the development of marketing plans, messaging, demand generation; and holds primary responsibility for tactical execution in support of departmental software and services objectives. This position requires collaboration and engagement with key cross-functional departments in bioMérieux, including sales, medical affairs, customer service, compliance, legal, communications, and market intelligence. This position will also require ownership of social media, email, and digital strategies from inception to launch, that are time-bound, and metric driven.
This position will require recruitment of and engagement with Key Opinion Leaders (KOLs) in the industry, and being the point of contact with KOLs, as well as developing programs with KOLs to drive thought-leadership content and stories for the hospital from the lab to leadership. Experience with infectious disease specialists is a plus.
The PMM position is a hybrid remote and in-office position that will require up to 30% of travel, including trade show support, customer visits, and internal meetings. Role will be based in either Salt Lake City, Utah or Durham, North Carolina.
Develops with minimal supersvion:
Monitors and generatea actionable insights into:
Interfaces works closely with and or Manages:
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Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMérieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e. Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site https://careers.biomerieux.com/ or contact us at [email protected].
BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).