Location: Firenze, Italy
Position Type: Unfixed Term
Job Function: Marketing
A world leader in the field of in vitro diagnostics for over 55 years, bioMérieux provides diagnostic solutions which determine the source of disease and contamination to improve patient health and ensure consumer safety.
Our teams working across our digital transformation and information technology areas are literally changing healthcare through technology. Their various expertises are serving innovations for patients and business. Development of new solutions (hardware and software) as well as building qualitative data and insights contribute to the constant improvement of public health.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
Primary Purpose and Overall Objective of the Job:
To manage and promote the bioMerieux product/service related offer. It consists in designing, setting up and leading the marketing strategy ensuring growth and profitability for bioMerieux, by taking into account the various regulatory and legal constraints, linked to the market. To supervise the sales budget and ensure the right positioning of the product based on a strong knowledge of the competitors offer and the market.
Develop and/or adapt global strategy to local market and support in defining the commercial strategy through the delivery and follow up of the Marketing Action Plan.
Analyse and monitor sales evolution, and top customers to guide sales to new opportunity and mitigate threats.
Develop and manage KOLs network and Scientific Association relations.
Lead the development of market research reports providing team guidance and insights.
Study and analyse the existing and new competitors offers as well as identify new opportunities of growth to sharpen the positioning and differentiation of the bioMérieux offer.
Manage forecast activity for Italy and support Supply Chain in the management of critical products.
Support and contribute to the regular update of the tender dossiers.
Be accountable for technical review of Product Labelling translations requested by Corporate PLD according to the lines of competence.
Educate distributors to selling the value of our products through marketing tools and implementation of specific events
Manage a functional reporting to support the marketing activity on Argene Solution.
A scientific degree is required for the role
5 years experience in marketing, additional experience in project management will be a plus
Requested ability of managing multiple projects simultaneously
Proficient in Word, Excel and PowerPoint.
Skills and Qualifications:
Strong interpersonal and communication skills.
Excellent written and verbal communications skills – effectively communicate across numerous functional areas and strong public presentation skills required.
Strong sense of accountability and follow through.
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.