A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
Marketing Communication Manager LATAM - Primary Purpose and Overall Objective of the Job:
The Senior marketing communication manager is responsible for driving the development for each LatAm countries – in alignment with Global guidelines - of communications objectives, plans & campaigns in line with Marketing strategy & plans. He/She leads the LatAm Marketing Communication community and the regional agency in charge of implementing tactics and actions and develop Marketing collaterals. |
- Main Accountabilities:
- Lead the creation and implementation of communication strategy & plans to increase bioMérieux business in LatAm countries
- Lead the definition of Communication objectives & Communication actions (campaigns, events, digital approach…) and identify actions that can be managed at regional level vs. countries specific
- Lead and manage LatAm product launches from communication stand points:
- Business events (internal / external)
- International promotional campaigns
- Lead develop of Omni channels promotional campaigns to raise awareness and optimize leads generation
- Contribute to bioMérieux's brand strategy on the franchise and product side
- Develop schedules and maintain deadlines, Performance follow up (KPI & tracking)
- Manage internal LatAm Marketing Communication community and external consultant resources
- Manage and Coordinate partner agencies
- Lead effective campaigns, be able to analyze marketing trends, and to make cost-saving decisions for production
- Heavily involved with Digital Marketing Strategy projects relating to search engine optimization (SEO), omni channel strategy & governance, Social Media strategy and Marketing automation.
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- Typical Studies-Experience, Skills and Qualifications:
- Studies-Experience:
- 8-15 years of experience and expertise in Marketing Communication – including Digital Marketing experience
- A degree in higher education such as business school, marketing or communication. Master’s degree or MBA level
- Skills and Qualifications:
- Curious, empathetic profile, willing to share with others and make a team grow
- Customer oriented and willing to listen to needs
- Strong written and verbal Spanish and English skills
- Strong analytical and communication skills
- Work in an international and multicultural environment
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- Scop and Resources Accountability, Typical Performance Indicators:
- Demonstrated capacity to influence without Authority
- Participating in LatAm Marketing leadership Team
- Latin America, covering Multi-franchises (Immuno, Molecular/BioFire, Microbiology)
- Revenue concerned: key resource and involved in all promotional campaign projects of all the franchises within the clinical unit at the Latin America level (85% of the company revenue)
- Responsible for planning & managing direct and indirect budget expense: Direct of about 100k euros
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- Language(s): Spanish and English
| Language A: | Spanish (Mandatory) | x Fluent |
Language B: | English (Mandatory) | x Fluent |
| Language C: | Portuguese (appreciated) | x Intermediate or x Basic |
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
