VP Clinical Marketing, North America
Location: Salt Lake City, United States
Position Type: Unfixed Term
Job Function: Marketing
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network. This includes our SLC site, formerly known as BioFire Diagnostics.
Position Summary:
Seeking a self- motivated commercial executive to lead a 75+ person US marketing team. This position oversees the development and deployment of marketing strategies, goals and tactics to ensure the US delivers on it’s business objectives. This is accomplished through strong partnership and collaboration with a variety of stakeholders including global marketing, R&D, Supply Chain, Sales, Service and Finance.
Responsibilities:
- Empower a talented and experienced marketing leadership team to design, implement, and facilitate marketing plans for the US that will position bioMérieux as diagnostics leader.
- Enhance bioMérieux’s image and position within the marketplace with a robust branding strategy.
- Partner with the Global Marketing organization to ensure US strategy aligns to the global strategy.
- Define the customer value proposition while leveraging the full portfolio of microbiology, molecular, services and other offerings.
- Collaborate with Sales & Service to drive market share growth. Deploy marketing resources to drive sales growth such as marketing analytics/forecasting, marketing tools, trade show management, product education, etc.
- Drive new product and solution launches to address the needs of the healthcare industry in the ever-changing US healthcare landscape.
- Develop and improve customer and key opinion leader relationships to promote diagnostics’ value to the local healthcare providers.
- Build an effective marketing strategy around Data Analytics/IT solutions and Value-Based Selling.
- Manage marketing budget and provide forecasting accuracy to ensure profitable growth.
- Acquire, retain and invest in an engaged workforce that embraces a highly-energetic and growth-minded marketing culture
- Ensure the adherence to compliance and business ethics
Studies and Experience:
- Master’s Degree in Marketing, Business or related field preferred
- Ten years or more of experience in a senior-level healthcare sales and/or marketing leadership required.
- Five years of senior level marketing leadership with a Life Science company with revenues exceeding $1 billion annually preferred.
Skills and Qualifications:
- Strong experience in strategic / business planning, marketing plan execution, promotional campaigns, and successful public relations efforts.
- Demonstrated business acumen that includes contracting, negotiating, and change management.
- Knowledge of structuring sales quota goals and revenue expectations to align with marketing strategy.
- Work requires professional written and verbal communication and interpersonal skills at a C-suite level.
- Ability to motivate teams to produce quality materials within tight timeframes and manage complexity
- Proven track record of building high performance teams
Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMérieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e. Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site https://careers.biomerieux.com/ or contact us at [email protected].
BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).
