Market Research Intelligence Analyst
Location: Salt Lake City, United States
Position Type: Unfixed Term
Job Function: Marketing
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network. This includes our SLC site, formerly known as BioFire Diagnostics.
Primary Purpose and Overall Objective of the Job:
Execute market research and intelligence initiatives that support and guide the bioMérieux US Clinical Marketing team’s strategic and tactical decision-making. Conduct market research, analyze internal and market data, and track market news to inform decision-making processes.
Main Accountabilities:
- Market Research
- Execute quantitative and qualitative market research, managed in-house and/or in collaboration with 3rd party market research vendors. Projects will include brand tracking, customer satisfaction, and ad hoc assignments.
- Lead the following aspects of market research: questionnaire/discussion guide development, fieldwork, and data analysis.
- Contribute to all other aspects of market research, including defining business requirements, identifying optimal methodology, synthesizing insights, and presenting results.
- Collaborate with internal stakeholders to support adoption of strategies and tactics resulting from research.
- Market Data
- Analyze internal and external databases to estimate/model market characteristics such as share, size, potential, and segmentation.
- Develop tools and trainings for fellow Clinical Operations team members to utilize the market data we collect.
- Track key performance indicators defined in annual brand plan/marketing action plan, and provide related ad hoc analysis.
- Competition News Tracking
- Monitor market news and trends through a variety of sources and compile periodic reports.
- Track competitive and market forces affecting bioMérieux’s business.
Typical Studies-Experience, Skills and Qualifications:
Studies-Experience:
- 1-5 years of market research, market intelligence, analyst, or consulting experience. Experience in healthcare industry preferred.
- Bachelor’s degree in business, marketing, statistics, economics, or data science. Other undergraduate degrees will be considered pending past work experience.
Skills and Qualifications:
- Strong communication skills with ability to translate business questions into data-related questions and effectively articulate data-driven answers.
- Ability to synthesize large amounts of data from a variety of sources into succinct and actionable insights.
- Ability to develop strong knowledge of US infectious disease diagnostics market, including basic comprehension of technical scientific topics.
- Understanding of primary market research methodologies.
- Strong proficiency with Excel, PowerPoint, Word, etc.
- Proficiency with some of the following and ability to learn the others upon hire: market research tools (e.g. Qualtrics), BI tools (e.g. Tableau), statistical analysis tools (e.g. SPSS), CRM tools (e.g. Salesforce), and market intelligence tools (e.g. Definitive Healthcare).
- Strong proficiency in Qualtrics coding and data analysis is REQUIRED for this position.
- Excellent attention to detail.
- Willingness to travel up to 10% of the year.
Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMérieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e. Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site https://careers.biomerieux.com/ or contact us at [email protected].
BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).
