Product Marketing Manager- AMS Sepsis
Location: Durham, United States
Position Type: Unfixed Term
Job Function: Marketing
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network. This includes our SLC site, formerly known as BioFire Diagnostics.
Position Summary
Antimicrobial Resistance (AMR) and Stewardship (AMS) programs are at the core of bioMerieux Full Potential growth plan. The Product Marketing Manager is responsible for defining the marketing strategies and tactics for the AMS/ Sepsis/ integrated solutions, within and outside the organization and support AMR Full potential initiatives, maximizing the value proposition of the combined portfolio to Healthcare practitioners, industry influences, inside and outside the lab.
Primary Duties
The Product Marketing Managers is responsible for:
Execution
- Marketing tactics and programs
- Sales and Marketing training
- Tradeshows and promotional events
- Educational programs
- Market research initiatives
- Transversal interactions to support cross-selling initiatives
- Go to market process when applicable
Developing
- Brand Plan objectives, strategies, and tactics
- Messaging strategy
- Sales tools
- Sales Programs
- Integrated solution collaterals
Monitoring
- Competition
- Market trends
- Sales performance and trends in assigned business area
- Customer behaviors, beliefs, and attitudes
- Market opportunities
- Effectiveness of marketing strategies and tactics
- Market research
- ASP challenges, updates , regulation gaps
Interfaces, works closely with:
- Customers (laboratories, clinicians, Pharmacists and other HCP in acute and OM market )
- Sales force & field employees
- Medical Affairs and Clinical Educators ( MELS, CAST)
- KOLs and Medical Societies
- Advertising agency
- 3rd party vendors
- Company executive management
Training and Education
- Bachelor's degree in biological sciences or business-related field; MBA or other post-graduate degree in Health Sciences preferred.
- At least 3 years of successful product management experience preferably with diagnostic or medical products.
- Other
- Working knowledge of marketing regulated clinical diagnostics in the field of infectious disease or diagnostic test.
- Knowledge of clinical molecular biology, microbiology, immunology, virology, or clinical care field is highly desired.
- Familiar with Microsoft Office; PowerPoint, Word, and Excel
- Fluent in English.
Experience
- At least 3 years of successful product management experience preferably with diagnostic or medical products including product launches or other relevant experience.
Knowledge, Skills, and Abilities
- Ability to translate clinicians diagnostic needs into executable messages.
- Handles basic issues and problems, and refers some complex issues to higher-level staff.
- Interacts and presents technical/clinical information to audience with various levels of scientific experience.
- Performs work under direct supervision
- Handles basic issues and problems, and refers more complex issues to higher-level staff.
- Communication skills. Comfortable to interact with extended multicultural and multifunctional teams.
- Interacts and presents technical information to audience with various levels of scientific experience.
- High sense of adaptability, prioritization and organization
- Abilities in Project Management
20% Domestic travel
Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMérieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e. Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site https://careers.biomerieux.com/ or contact us at [email protected].
BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).
