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Product Marketing Manager-Microbiology AST Testing

This job posting is no longer active.

Location: , United States
Position Type: Unfixed Term
Job Function: Marketing

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network. This includes our SLC site, formerly known as BioFire Diagnostics.


Position Summary:

The  Product Marketing Manager, Automated Antibiotic Susceptibility role within our US Clinical Marketing team is responsible for managing a new product with disruptive technology in the area of rapid microbiology antibiotic susceptibility testing (AST). This role manages all aspects of the product launch process through the development and execution of the go-to-market plan. This position plays a lead role in the creation of marketing objectives, strategies, and tactics and holds primary responsibility for tactical execution in support of marketing objectives. This marketing role works closely with the other microbiology Product Managers and broad cross-functional teams including molecular and immunoassay franchises, field sales, customer support, market research, regulatory, quality, medical affairs and global marketing to promote end-to-end patient testing in the hospital market. This marketing role works directly with Scientific Affairs in creating educational materials to educate Infectious Disease physicians and ID Pharmacists.


Main Accountabilities:


  • Develops US Marketing Plan
  • Marketing tactics and programs
  • Sales and marketing training
  • Tradeshows and promotional events
  • Scientific and clinical advisory board meetings
  • Works with scientific affairs to develop and execute clinical studies including marketing evaluation programs (MEP)


Develops with minimal supervision:

  • Launch strategies, brand objectives, and tactics
  • Messaging strategy
  • Sales tools
  • Sales programs
  • Product collateral
  • Pricing strategy


Monitors and generates actionable insights into:

  • Competition
  • Market trends
  • Sales performance and trends in assigned business area
  • Pricing effectiveness
  • Customer behaviors, beliefs, and attitudes
  • Market opportunities
  • Effectiveness of marketing strategies and tactics
  • Market research and business intelligence needs
  • Clinical data gaps


Interfaces and cross-collaborates closely with and/or manages:

  • Customers
  • Sales force and field employees
  • Marketing Communications, Supply Chain, Legal, Quality personnel
  • KOLs, including KOL development
  • 3rd party vendors
  • Company executive management


Studies and Experience:

  • Bachelor's degree in Microbiology or related biological sciences; MT(ASCP)/CLS, and MBA are highly preferred.
  • 5+ years (Product Marketing Manager), 6+ years (Senior Product Marketing Manager) of successful product management experience in the area of Microbiology/AST testing, preferably with diagnostics or medical products.
  • 5+ years’ experience managing IVD instruments and software used in clinical laboratories
  • 5+ years’ experience in a senior role managing other core IVD laboratory products
  • Sales experience highly preferred


Skills and Qualifications:

  • Working knowledge of marketing in a regulated clinical diagnostics environment in the field of infectious disease.
  • Knowledge of microbiology is required, specifically in the area of ID/AST testing.
  • Clinical laboratory experience is not required but highly preferred.
  • Knowledge of molecular biology and immunology is highly desired, but not a requirement.
  • Performs work under minimum supervision.
  • Handles basic issues and problems, and refers some complex issues to higher-level staff.
  • Interacts and presents technical information to audience with various levels of scientific experience.
  • Familiar with Microsoft Office; PowerPoint, Word and Excel, and contact management databases.
  • Fluent in English.


25% Domestic Travel / 5% International Travel 


Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMérieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e.,,, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site or contact us at [email protected].

BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).

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