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Product Manager - Molecular

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Location: Bangkok, Thailand
Position Type: Unfixed Term

Who We Are:-

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. Our entrepreneurial adventure, begun over a century ago, is driven by an unrelenting commitment to improve public health worldwide.


Since 1963, we've been paving the way in the field of in vitro diagnostics and have contributed greatly to improving public health and making the world a healthier place. The solutions that our teams imagine, develop and manufacture are key to enable healthcare professionals and industry players to make confident decisions to improve patient outcome and ensure consumer safety.


It is today present in 44 countries, serves more than 160 countries with the support of a large network of distributors, and supported by more than 13,000 employees worldwide.


Brand Management:

  • Builds brand equity by improving awareness, interest and elevates to continued usage and consumption
  • Anticipates problems and opportunities to ensure smooth implementation of life cycle management programs and the achievement of desired results
  • Manages LCM to the maximum potential based on regional and global directions
  • Creates a market potential analysis of a possible business opportunity with minimal supervision
  • Consciously incorporates brand equity management as a key driver in strategy formulation


Customer Development:

  • Utilizes market research findings or results to enhance understanding of customer needs
  • Identifies and manages emerging key influencers
  • Tailor fits activities to specific key influencers that will create mileage for the brand and the Company
  • Clearly communicates company’s expectations and limitations to the customers when needed
  • Develops and influences Key Opinion Leaders to speak about value propositions of the brand
  • Establish long-term business relationships with key influencers
  • Create/customize CRM to increase brand loyalty
  • Builds long term relationships with local Health Ministry to adopt to our solutions
  • Initiates programs that will help build the business and expand the market of key influencers while improving our brand mileage


Market Planning and Development:

  • Anticipates market behaviors based on historical data over the medium-term (3-5 years)
  • Uses established forecasting models
  • Draws conclusions from market trends and uses this as basis for action plan
  • Identifies strategic implications of market trends (price movement, new products launches, etc.)
  • Integrates and correlates data from different sources  to produce a holistic picture
  • Establishes strategic direction (3-5 year term) and corresponding plan of action
  • Builds propositions to demonstrate the value (clinical, economic etc.) of our solutions


Teamwork and Collaboration:

  • Drives internal salesforce and distributor teams
  • Works with regional and global teams to establish marketing campaigns, pricing structures, local clinical evidences
  • Collaborates with different stakeholders to ensure business growth and sustainability (Regulatory, Supply Chain, Commercial Performance, etc.)



  • Bachelor or Master Degree in Pharmacy or Medical Technologist or other related field in science
  • Product Management experience in IVD or Pharma is preferred
  • Experience in dealing with Infectious clinicians hospital laboratories and
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