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Sr Marketing Manager- Microbiology

Location: Field, UT, United States
Position Type: Unfixed Term
Job Function: Marketing

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network. This includes our SLC site, formerly known as BioFire Diagnostics.

Description

The Sr Marketing Manager, Microbiology is a downstream marketing role in the NA region that drives the creation and launch of molecular productsacross all relevant segments. The Marketing Manager will ensure competitive differentiation bydemonstratingthe value of molecularsolutions to all customer key stakeholders and decision makers.
This Sr Marketing Manager will partner with Global and NA Marketing, Sales, Scientific & Clinicalaffairsand other cross-functional leads to ensure our molecularsolutionsdemonstrateimpact across the clinical,operationaland economic needs of each target audience. This role requires deepexpertisein market and customer segmentation, value-based solutionscreationand commercial executionexpertisein the molecular market.
Primary Duties
  • Create solution value offers that link to customer organizationalobjectivesand market needs and ensure sustainable YoYrevenuegrowth for the molecularportfolio.
  • Through collaboration with Global and NA Teams continuouslymonitorand translate the NA market emerging trends into solutions development activities to deliver more relevant value propositions to molecularaudience and decision makers.
  • In partnership with Global and NA Product Teams, Sales,MedicalAffairsand Market Accesstocreate relevant customer engagement tools that drive access to senior decision makers across key Strategic Customers andcreate stronger partnerships and demand across the molecularlines.
  • In collaboration with Marketing communication teams create innovative digital solutions to support the molecular productvalue offers and drive the desired target audience buying behaviors.
  • Develop and implement goals,metricsand models to measure impact of specific marketing campaigns across all segments.
  • Collaborate closely with the Strategic Integrated Campaign Leads to develop product and portfolio campaigns focused on molecularsegments.
  • Developstrategic yearlyplansandbudgets.
  • Develops relationships with Key Opinion leaders.
  • Understand Regulatory and legal aspects of productpromotion.
  • Assistin the RFPprocess.
  • Launch newproducts.
Training and Education
BA/BS degree in marketing or a business related field is required.
Experience
7+ years of relevant experience in multifunctional commercial product management, marketing or sales experience. Experience in the IVD industry is preferred.
Knowledge, Skills, and Abilities
  • Results oriented; ability to design scalable solutions to address business questions and/or challenges; self-motivated and organized to successfully complete high-quality work projects on time; attentive todetail.
  • Ability to work across business lines and partner with various stakeholders to build consensus and achieve businessresults.
  • Strong customer-facing skills from needs identification to delivering executive business case presentation.
  • Ability to lead and effectively collaborate across multiple marketing and salesorganizations.
  • Strong analytical skills, with proventrack recordof creativity in problem solving and customer needsresolution.
  • Proficient customer facing skills at a senior management level and the ability to deliver impactful executive presentations.
  • Process oriented to seek details and data to quantify impact of continuous improvement for customer operationalperformance.
  • Expert knowledge of the Immunoassaysegment, its challenges & solutions
  • Experience in a matrix organization and the ability to influence beyond lines of directcontrol.
  • Experience in partnering with multi-cultural teams and building relationships.
Ability to travel (25%)

Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMérieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e. Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site https://careers.biomerieux.com/ or contact us at [email protected].

BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).

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