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Product Manager - BioFire

Location: Taguig, Philippines
Position Type: Unfixed Term

About Us

We help make the world a healthier place, for almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve patients' and consumers' health.


A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. The entrepreneurial adventure, which began over a century ago, is driven by an unrelenting commitment to improve public health worldwide and making the world a healthier place.


Joining bioMérieux, is choosing to join an innovative company with a long-term vision, committed to the service of public health and carried out with a humanistic corporate culture.

We look for candidates whose motivation is to invest in themselves, in the projects of the future, and to participate in a collective adventure led by a pioneering spirit.


Primary Purpose and Overall Objective of the Job


This position plays a key role to deliver on the marketing strategy for the Molecular business in bioMerieux SA. This role works closely with customer facing teams across the country to deliver on the sales and profitability of the molecular business.


Key Responsibilities

  1. Develop and implement a strategic long term and annual business plan and budget that is defensible and achievable.
  2. Define and develop a current assessment and dynamic profile of the market.
  3. Develop and ensure implementation of a well-defined and actionable marketing plan geared towards achievement of business objectives with monitoring and measurement in place.
  4. The plan should include:
    • Define, develop and implement an effective market development plan. Help capture met and unmet needs and assist translating these to sustainable value proposition.
    • Formulate and implement an action plan to drive installed base consumption.
    • Proactively define/implement pricing, positioning and promotion actions required to ensure a profitable business.
    • Development and delivery of cost-effective communication tools that support the Sales effort.
    • Product training and orientation programs – developed and delivered.
  5. Be a strong brand ambassador working to deliver customer acceptance of the value of our products to become a partner of choice – market reputation and relevance.
  6. Be the voice of the customer within the Company to enable relevant solutions and positioning.
  7. Attain forecast accuracy of >90% to manage inventory costs and prevent customer dissatisfaction due to stock outs.


Key Deliverables

  1. Realistic and defensible LRP and Budget
  2. Complete and timely Marketing Action Plan following the marketing strategy.
  3. Driving all marketing actions in unison with the sales / AS / FSE teams to meet the annual budgeted figures for revenue and profitability.
  4. Accurate forecasting of product for purposes of revenue projection and local inventory control.
  5. Effective training of the internal Team – monitored through increase in sales.


Educational Background & experience


  • B.Sc. / MSc. Lifesciences / Microbiology: MBA (Marketing) Preferred
  • Minimum 8 years of relevant work experience in IVD industry, working with Clinicians/health care professionals and KOLs



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