Marketing Manager IND - Chicago
Location: Chicago, IL, United States
Position Type: Unfixed Term
Job Function: Marketing
A world leader in the field of in vitro diagnostics for more than 60 years, bioMérieux provides diagnostic solutions which determine the source of disease and contamination to improve patient health and ensure consumer safety.
In North America we have more than 6,200 team members across 11 sites or subsidiaries, including Salt Lake City-based BioFire Diagnostics and one subsidiary in Montreal, Canada.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
Description
- Gain and maintain mastery of the evolving segment and regulatory landscape, in conjunction with Market Access team, to lead and execute on strategic vision
- Establishing or evolving value proposition for the growth segments, delivering actionable marketing collateral within all channels of marketing.
- Create compelling stories around our segment solutions by way of video, white papers, articles and other mediums to drive customer awareness and engagement.
- Meet KPIs against paid, earned and owned media channels.
- Deliver ongoing content for owned digital assets (social, web etc)
- Support ad hoc requests of leadership team, facilitate marketing and customer workshops as needed
- Maximize utility of available budgets, operate within relevant budgets, and ensure expenses are accounted for in line with company policies and procedures.
- BS in a science/business related field and/or equivalent experience with bioMérieux. MBA with marketing focus is preferred.
- 5+ years’ experience in Marketing or Sales within an agency or industry environment, with strategy development and execution of marketing action plans, content marketing, social media communications and management, SEO and SEA.
- Relevant commercial and/or B2B sales or marketing experience, ideally in life sciences or healthcare industry or agency supporting the food industry in particular
- Proficiency in google analytics, salesforce/CRM/Pardot, data driven marketing programs are a plus
- Strong interpersonal skills, organizational skills, teamwork and collaboration skills.
- Excellent verbal and written communication skills in English. Proficiency in French / Spanish would be highly regarded.
- Ability to multitask and work within deadlines, professionally managing competing priorities.
- Strong MS Office skills including PowerPoint, Outlook, Excel and Word, and experience with web-based platforms for relationship management (Salesforce.com, LinkedIn, Researchgate, Drupal etc.).
- Knowledge of the Food Safety market highly preferred
- Profound understanding of how to develop a Marketing Plan and how to implement it
- Knowledge of the bioMérieux Food product line is desirable.
- Ability to work with & influence people without formal authority.
- Excellent presentation skills to all levels of decision makers.
- Excellent communicator of “value proposition” to potential clients.
- Excellent analytical skills and ability to develop financial proposals and analysis
Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMérieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e. Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site https://careers.biomerieux.com/ or contact us at [email protected].
BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).
