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Global Marketing Communications Project Manager

Location: Durham, NC, United States
Position Type: Unfixed Term
Job Function: Marketing

A world leader in the field of in vitro diagnostics for more than 60 years, bioMérieux provides diagnostic solutions which determine the source of disease and contamination to improve patient health and ensure consumer safety.

In North America we have more than 6,200 team members across 11 sites or subsidiaries, including Salt Lake City-based BioFire Diagnostics and one subsidiary in Montreal, Canada.

Come and join a family-owned global company with a long-term vision, and a human-centered culture.

Description

Job Description Template

Template Revision #: 01

Page 1 of 2

 

 

 

 

The Global Clinical Marketing & Commercial Performance department is looking for a Global Marketing Communication Project Manager to join Global Marketing Communications. This role will collaborate closely with global, regional, and local marketing, and cross-functional teams (Legal, Regulatory, Medical Affairs, Quality, Finance, Purchasing, etc.) along with advertising agencies and suppliers, to develop, design and implement marketing communications campaigns and activities through various channels (web, print, digital, events).

  • Manage the deployment of communication plans, based on the global marketing strategy, including omnichannel digital marketing campaigns.
  • Contribute to the implementation of a coherent online and offline customer journey that is aligned with the commercial strategy.
  • Create and manage tactics aligned to the marketing strategy of Clinical Operations: from writing the brief to delivery, including recommendations, and managing the implementation with agencies. Matching the tool/format/content to the tactical objective is one of the cornerstones of the Global MarCom project manager's responsibilities, with the ultimate goal of creating an optimal customer experience.
  • Manage time, budget, and human resources (i.e. coordination of internal contacts and external agencies) per project and work in agile mode to streamline resource deployment. 
  • Involve and support Regions & Countries to optimize operational execution:
    • Collaborate to gain business insights, maximize adoption, and plan local content adaptation as early as possible.
    • Provide them with tools to meet their localization needs (content, assets that meet their local regulations)
    • Train and support the regions and countries in the deployment of their campaigns or the creation of local variations.
  • Examples of projects:
    • Create communication kits for launches.
    • Create editorial calendars to enhance brand content, track performance indicators and monitor publications.
    • Co-manage strategic campaigns with digital marketing experts.
    • Roll out a global and local promotion plan for key congresses.

 

 

Supplemental Data

Information that will enhance the understanding of the nature of the job (e.g., number of people directly supervised, total staff supervised, sales volume impacted, operating budget, extent of travel required, etc.)

 

  • Up to 25% of travel time required.
  • Individual contributor role seated in the United States, Raleigh-Durham, NC area required.
  • Oversees and manages the copy approval process of various customer marketing materials for external use that are reviewed and approved by a large matrix team consisting of stakeholders in Legal, Regulatory, Quality, Medical Affairs. This role works daily with these stakeholders to answer questions, resolve issues, and ensure on time delivery of materials.

 

 

Qualifications

Training and Education

Minimum education and/or training requirements for this position (i.e., high school diploma, college degree, and/or certification).

 

  • Minimum bachelor’s degree in communications / marketing
  • Minimum 5 years' experience in communications and/or marketing in a large corporate environment or advertising agency.

 

Check the highest-level education required (must be job-related).  Identify the discipline, where applicable:

High School Diploma or GED

Vocational/Technical

Associate’s Degree

Bachelor’s Degree

Master’s Degree

Doctorate

Post Doctorate

Professional Certification

Will work experience be accepted in lieu of a degree? Yes No

If yes, number of years of experience accepted in lieu of degree and type: 12 years

Experience

Minimum time and type experience required for this position.

 

  • Minimum of 5 years in project management experience in a sales and/or marketing environment is required.
  • Minimum of 5 years’ experience in digital activation campaigns: database deployment with drip campaigns, content deployment on social media, media buying, etc. is required.
  • Experience in the field of diagnostics / life sciences within a commercial organization, is preferred.
  • Extensive experience in product launches in an international, matrix environment is preferred.
  • Experience working with international contacts - taking cultural differences into account is preferred.

 

Knowledge, Skills, and Abilities

Knowledge, special skills, and/or abilities required to perform the job functions (e.g., negotiation, technical writing, statistical evaluation).

 

  • Fluent in English.
  • Understanding portfolio, solution and franchise marketing is preferred.
  • Ability to negotiate, problem solve with no direct supervision authority in a matrix environment.
  • Proactive mindset and excellent organizational and priority management skills.
  • Understanding of the concept of the legal, regulatory, medical review process for regulated materials.
  • Customer-oriented with a positive attitude, flexible and open to consensus.

 

Working Conditions and Physical Requirements

Check if applicable

Ability to remain in stationary position, often standing, for prolonged periods.

Ability to ascend/descend stairs, ladders, ramps, and the like.

Ability to wear PPE correctly most of the day.

Ability to operate heavy machinery.

Ability to adjust or move objects up to 50 pounds in all directions.

Domestic travel required    __2_ % of time

International travel required   _Up to 25_ % of time

List any other physical requirements associated with this job.

 

Hybrid work schedule. Home office setup required.

 

Supervisory Responsibilities

N/A

Direct supervision (approximate)      ____   total employees supervised

Indirect supervision (approximate)     ____   total indirectly supervised

Management Scope

Check appropriate decision-making authority below:

Decisions with long-term impact

With little-to-no supervisory review

With supervisory review/approval required

Decisions with short-term impact

With little-to-no supervisory review

With supervisory review/approval required

 

 

Review

I have reviewed this job description with my supervisor. I understand my responsibilities and I meet the minimum requirements listed above. I have provided the Human Resources Department with document evidence (i.e., resume, copies of diplomas, or letters of employment verification) that I meet the qualifications listed above.

 

Although the Company has attempted to accurately and thoroughly describe the requirements of this position, the Company reserves the right to change this description, including the right to change, add, or subject to the duties described herein at any time, with or without notice.

Employee Name

 

Employee Signature & Date

 

Supervisor Signature & Date

 

 

HR Administrative Use Onlythis section to be completed by HR

FLSA

(Exempt or Non-Exempt)

EEO Designation

 

Revision Date

 

Job Family

 

Job Code

 

Level/Grade

 

 

 

Proprietary and Confidential.

Authorization required for use outside of BFDX.

Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMérieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e. Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site https://careers.biomerieux.com/ or contact us at [email protected].

BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).

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