Join our Talent Network
Skip to main content

Demand Generation Manager

This job posting is no longer active.

Location: Field, United States
Position Type: Unfixed Term
Job Function: Marketing

A world leader in the field of in vitro diagnostics for more than 60 years, bioMérieux provides diagnostic solutions which determine the source of disease and contamination to improve patient health and ensure consumer safety.

In North America we have more than 6,200 team members across 11 sites or subsidiaries, including Salt Lake City-based BioFire Diagnostics and one subsidiary in Montreal, Canada.

Come and join a family-owned global company with a long-term vision, and a human-centered culture.

Description

We're seeking a highly motivated and results-oriented Demand Generation Manager to join our dynamic marketing team. In this role, you will play a critical role in developing and executing all US region marketing automation campaigns and segmentation strategies in Marketo and establish nurture and lead scoring to support the qualification of targeted MQLs. Determine and measure relevant KPIs, and track marketing campaign attribution in Sales Force.com
 
Primary Duties: 
  • Implement and optimize lead qualification processes including lead scoring within Salesforce.com CRM.
  • Help support the creation of marketing automated lead nurturing campaigns to engage prospects and drive them through the marketing and sales funnel.
  • Analyze lead conversion metrics to identify areas for improvement and optimize campaign performance.
  • Collaborate closely with the sales and marketing and external agency teams to ensure seamless alignment in lead management processes, lead handoff, and to gather feedback on lead quality and campaign performance.
  • Continuously review and optimize lead management processes to increase efficiency and effectiveness, aiming to enhance lead-to-customer conversion rates.
  • Utilize Salesforce.com CRM or similar tools to track and measure campaign performance at every stage of the funnel.
  • Analyze campaign metrics to identify and make recommendations on effective channels and tactics.
  • Provide actionable insights to optimize future campaigns and improve overall marketing ROI.
  • Provide input to help create interactive dashboards within Salesforce or other tools to visualize key metrics and track campaign performance in real-time.
  • Possess Adobe Marketo Expert certification and be able to leverage its full capabilities for campaign creation and automation, lead nurturing, and reporting.
  • Utilize Salesforce.com CRM to manage leads, track marketing efforts, and gain valuable customer insights.
  • Collaborate with marketing operations to ensure seamless integration of marketing automation tools.
  • Stay up to date on industry best practices and emerging trends in marketing automation.
  • Develop a lead distribution strategy that assigns qualified leads to the appropriate sales representatives based on territory or franchise.
Qualifications and Experience
  • Bachelor's degree in MarketingDigital Marketing, Business Administration, or a related field preferred. Master's degree preferred.
  • Minimum of 5 years of experience in marketing lead management, with a focus on marketing automation using Marketo and Adobe Experience Cloud, and Salesforce.com required
  • Master Marketo Certification preferred
 
Knowledge, Skills, and Abilities 
  • Proven track record of success in developing and executing high-performing marketing automation campaigns. 
  • Clear understanding of the customer journey and how to demonstrate marketing attribution in opportunities and conversions. 
  • Adobe Certified Marketo Expert with extensive knowledge of Salesforce.com CRM, and lead management best practices. 
  • Strong understanding of marketing automation tools and their capabilities. 
  • Excellent analytical and problem-solving skills with the ability to identify and implement optimizations for campaign improvement. 
  • Experience with lead scoring, nurturing methodologies, and conversion rate optimization techniques. 
  • Excellent communication and collaboration skills with the ability to work effectively across different teams. 

#LI-US

Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMérieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e. Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site https://careers.biomerieux.com/ or contact us at [email protected].

BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).

Share: share to e-mail
 

Similar Jobs

Sr Market Shaping & Development Manager

Field, United States
Marketing

Sr Product Manager, Microbiology (EST/CST/MST)

Field, United States
Marketing

Sr Marketing Manager, Lab & Clinical Consultancy

Field, United States
Marketing