Sr Market Shaping & Development Manager
Location: Field, United States
Position Type: Unfixed Term
Job Function: Marketing
A world leader in the field of in vitro diagnostics for more than 60 years, bioMérieux provides diagnostic solutions which determine the source of disease and contamination to improve patient health and ensure consumer safety.
In North America we have more than 6,200 team members across 11 sites or subsidiaries, including Salt Lake City-based BioFire Diagnostics and one subsidiary in Montreal, Canada.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
Description
Primary Duties
This role involves owning and executing strategies around various key areas, including KOL (Key Opinion Leader) management, clinical value messaging development, advisory boards and peer-to-peer program development, while building strong relationships with medical societies and clinical guideline groups. The successful candidate will demonstrate a strong understanding of the healthcare industry, medical marketing, and have a proven ability to collaborate effectively with medical and clinical affairs and market access teams.
- Create and execute strategies, programs and KPI’s to support KOL, CVM, AD Board, Peer to Peer, Speaker Programs and other innovative programs to drive clinical leadership within key market segments, revenue and achievement of ClinOps ambitions.
- Collaboration with Medical and Clinical Affairs: Work closely with the medical and clinical affairs team to align marketing strategies with clinical data, medical education initiatives, and compliant communication.
- Market Access Collaboration: Collaborate with market access teams to ensure market shaping strategies are aligned with payer and reimbursement considerations to optimize product access and uptake.
- KOL Management: Identify, engage, and maintain relationships with Key Opinion Leaders in the industry. Collaborate with KOLs to develop strategic partnerships and incorporate their insights into marketing strategies.
- Clinical Value Messaging: Oversee the development of compelling and evidence-based clinical value messaging to effectively communicate the benefits and differentiators of our products/services to healthcare professionals, key decision-makers, and customers.
- Ad Boards: Plan and execute advisory board meetings to gain valuable insights from experts, shaping marketing strategies, and enhancing product positioning.
- Peer-to-Peer Programs: Design and implement peer-to-peer programs that enable healthcare professionals to share knowledge, experiences, and best practices with their peers, fostering brand advocacy and loyalty.
- Speaker Programs: Create and manage speaker programs that showcase our products/services, leveraging influential speakers to drive awareness and engagement.
- Relationships with Societies and Guideline Groups: Cultivate strong relationships with medical societies, guideline groups, and other relevant healthcare organizations to promote collaboration and endorsement of our products/services.
Training & Education
Bachelor's degree in Marketing, Business, Healthcare, or a related field. Advanced degree preferred.
Experience
- 5+ years of experience in clinical marketing within the healthcare, pharmaceutical, or medical device industry, with a focus on market shaping and development.
- 3+ years of experience working with KOL’s
Knowledge, Skills & Abilities
- Proven track record in KOL management, clinical value messaging, ad boards, peer-to-peer programs, and speaker programs.
- Strong understanding of the healthcare industry, medical marketing trends, and compliance considerations.
- Excellent communication and interpersonal skills, capable of influencing stakeholders at various levels.
- Demonstrated ability to collaborate effectively with medical, clinical affairs and market access teams.
- Analytical mindset with the ability to use data to drive strategic decisions. 6. Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
Working Conditions & Physical Requirements
Ability to remain in stationary position, often standing, for prolonged periods
Travel
Domestic Travel Required 15-20%
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Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMérieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e. Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site https://careers.biomerieux.com/ or contact us at [email protected].
BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).
