Global Product Manager Strategic Marketing

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.

We are looking for a Global Product Manager Strategic Marketing at Craponne (Lyon, France) or Kerlann (Bretagne) in charge of diagnostic solutions & services dedicated to the food industries, with worldwide responsibilities.

You will report to the Global Solution Marketing Directorwork and grow within the Global Marketing Food safety & quality Department of the Industrial Microbiology unit of bioMérieux that offers holistic control expertise and solutions to all food industries, and service labs helping them deliver safe products to the consumers.

Today the food industry is under a lot of transformation with the development of new ways of production and new types of foods but also with the need to investigate and understand the origin of contaminations. bioMérieux is investing in new technologies and innovative programs to deliver diagnostic solutions quicker & fully adapted to the specific needs of the new food markets.

You will be responsible for the marketing development and planning and its execution providing all necessary insights, positioning, value selling materials to support the go to market and the business development of the entire range of Food consulting services and genomics solutions, which is in strong growth phase and investment for further innovation.

This position collaborates closely with R&D genomics, biostatistics & data science teams, Global Industry Customer Service, adjacent marketing functions (both global and local subsidiaries worldwide).

What will be your missions ?

- Building the strategic product/range marketing plan: monitoring and assessing market share and total available market and

defining the marketing mix (customer segmentation, product features, price, etc) as well as go to market strategies for commercial deployment, sales support and training,

- Designing Brand marketing plans and marketing guidelines; Support the promotion of the solution with communication and campaign

strategies with the support of the Communication Department and in close collaboration with Regions and Subs ensuring customer

satisfaction and innovation adoption

- Innovation: Develop and evolve the range taking into account sales, segment marketing, R&D and customer service insights among others;

and considering market trends in our immediately accessible markets as well as adjacencies to enter

- Leading Lifecycle management activities, by ensuring achievement of profitability objectives coming from the core business strategy: sales,

profitability, customer satisfaction…,

- Ensuring range availability: price definition, product availability in collaboration with Supply chain,

- Developing and maintaining close relationships with key opinion leaders (KOL) and key accounts to capture customer experience and

engage them in product launches and execution in our subsidiaries,

- Using Voice of Customer approach to evolve the range by ensuring that customer needs are understood by project teams (by prioritizing

project specifications and presenting a business plan) and taking into account sales, segment marketing, R&D and customer service insights.

 Who are you ?

• You hold degree in life sciences or process engineering
• You have at least 5 years of experience as Marketing / Product Manager in food safety, clinical Dx, or in a service laboratory.
• You have an international experience.
• You have strong business acumen; MBA is a plus.
• You are fluent in English, and French is a plus.
• You are recognized for your leadership and communication skills and have the ability to distill complex topics into simple and clear messages for different stakeholders.
• You have a strong team spirit and are customer oriented.
• You are results oriented with the ability to establish priorities and meet deadlines.
• You are willing and able to support subsidiaries outside of local business hours.
• You are willing to travel both domestically and internationally 25% of the time when the sanitary conditions will allow it.

bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.