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Global Market Manager Immunoassay

Location: Marcy l'Etoile, France
Position Type: Unfixed Term
Job Function: Marketing

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.

 

 

 

What will be your missions ?

 

We are looking for a Global Market Manager under a permanent contract who will work and grow within Global Marketing department and more specifically within the Immunoassays franchise.

You will report to the Global Marketing Immunoassays Vice-President.

You will be the business product expert in charge of the downstream marketing activities for a panel of VIDAS Immunoassays tests, in strong interaction with internal stakeholders (medical affairs, regional and local marketing...) and external stakeholders (Key opinion leaders, customers ...).

 

 

Your missions:

  • Master Market knowledge on the assigned product by analyzing the market, its key growth drivers, the competitive field and represent the Voice-of-the-Customer.
  • Define the short and long term product marketing strategy by developing, adjusting yearly and executing the Global Marketing Plan
  • Contribute to the Product Life-Cycle Management  in tight collaboration with the R&D Project and the Regions by translating Voice-of-the-customer findings into must-have product requirements and future improvements
  • Give Communication directions in line with GMP to the Marketing Communication Department, in order to deliver promotional tools and build a differentiated product promise and communication plan, with Market Manager and/or Regions
  • Co-lead Key Opinion Leaders Management in collaboration with Medical Affairs: as part of regular customers visits and contacts at international level, develop the Key opinion leaders network and pools of product advocates
  • Support Go-to-Market activities in performing the expected tasks and being the voice of the team on the Project to ensure preparedness of the Offer
  • Act as product champion with entrepreneur mindset, in collaboration with the Global Product Manager, to monitor its performance including sales revenues and consolidated margin, market acceptance and market shares. Assess/adjust pricing policy and monitor multi-channels promotion including distribution

 

 

What is your profile ?

 

  • Post-graduate degree in Science
  • Minimum 8-10 years’ experience in a Business / Marketing / Sales role in the health industry
  • Excellent level of English (oral, written) mandatory
  • French welcome
  • Very good level of expertise in product/market management with both technical & marketing expertise.
  • Excellent analytical skills. Capacity to understand, define, use financial indicators & key performance indicators (budget, sales, margin …)
  • Capability to make clear recommendations to upper management. Ability to adapt your content to different audiences
  • Ability to handle priorities and deliver commitments on time (result and progress oriented)
  • Ability to travel up to 30% of your time

 

 

bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

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