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Product Marketing Manager

Location: Salt Lake City, UT, United States
Position Type: Unfixed Term
Job Function: Marketing

Description

Come be a part of our team and our mission

At BioFire Diagnostics, LLC. we make the world a healthier place by providing molecular solutions that lessen the time to medical results and empower healthcare professionals to make better diagnostic decisions.

We are proud to be part of the bioMérieux family and the 5,000+ team members across 12 sites and subsidiaries in North America committed to our mission to help save lives around the globe through the power of diagnostics.

At BioFire Diagnostics, LLC. we make the world a healthier place by providing molecular solutions that lessen the time to medical results and empower healthcare professionals to make better diagnostic decisions.

We are proud to be part of the bioMérieux family and the 5,000+ team members across 12 sites and subsidiaries in North America committed to our mission to help save lives around the globe through the power of diagnostics.

Come be a part of our team and our mission as a Product Marketing Manager!

bioMérieux and BioFire Diagnostics are looking for a Product Marketing Manager to join our US Clinical Marketing team!  The Product Manager plays a lead role in the development of marketing objectives, strategies, and tactics and holds primary responsibility for tactical execution in support of marketing objectives.  

Essential Job Duties and Responsibilities

  1. Perform all work in compliance with company policy and within the guidelines of the applicable Quality System.
  2. Executes:
  • Marketing tactics and programs
  • Sales and Marketing training
  • Tradeshows and promotional events
  • Scientific and clinical advisory board meetings
  1. Develops with minimal supervision:
  • Brand objectives, strategies, and tactics
  • Messaging strategy
  • Sales tools
  • Sales Programs
  • Product collateral
  • Pricing Strategy
  1. Monitors and generates actionable insights into:
  • Competition
  • Market trends
  • Sales performance and trends in assigned business area
  • Pricing effectiveness
  • Customer behaviors, beliefs, and attitudes
  • Market opportunities
  • Effectiveness of marketing strategies and tactics
  • Market research and business intelligence needs
  • Clinical data gaps
  1. Interfaces / works closely with and/or manages:
  • Customers
  • Sales force & field employees
  • Internal R&D, Manufacturing, Legal, Quality personnel
  • KOLs
  • Advertising agency
  • 3rd party vendors
  • Company executive management 

Qualifications

Training & Education:  Bachelor's degree in biological sciences or business-related field; MBA preferred. 

Experience:

  • 3+ years of successful product management or other relevant experience preferably with diagnostic or medical products 

Knowledge, Skills, and Abilities:

  • Working knowledge of marketing regulated clinical diagnostics in the field of infectious disease.
  • Knowledge of molecular biology, microbiology, immunology, or virology clinical laboratory techniques is highly desired, but not a requirement.
  • Performs work under supervision.
  • Handles basic issues and problems, and refers some complex issues to higher-level staff.
  • Interacts and presents technical information to audience with various levels of scientific experience.
  • Familiar with Microsoft Office; PowerPoint, Word and Excel, and contact management databases.
  • Some lab experience is not required but a plus.
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