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Manager for Microbiology

Location: Tokyo, Japan
Position Type: Unfixed Term
Job Function: Marketing

bioMérieux Japan Ltd.

Manager for Microbiology




  1. Developing Strategic Brand / Product / Market Plans
    • Develop local marketing strategy for new and existing products.
    • Develop local market expertise & KOLs. Recommend areas of optimal fit and focus for subsidiary sales.


  1. Brand / Product Development:
    • Provide local market input to global marketing for new product development and launch preparation.
    • Propose highly innovative channels and customer collaborations to deepen and quicken market penetration


  1. Developing Action Plans
    • Develop local MAPs & Brand Objectives for new and existing brands / products.
    • Ensure MAPs & Brand Objectives contain local market assessment, target segments, SWOT, value proposition, pricing strategy, promotion strategy, sales goals, etc.
    • Pre-testing & refining selling tools and techniques as an integral part of Brand Management


  1. Implementing Action Plans
    • Implement MAPs, working closely with local sales teams.
    • Execute new product launches and existing product re-launches. Includes internal brand / product / sales training, customer events & interaction, continual review and improvement of selling tools and techniques
    • Measure market shares, sales, ASPs, & profitability of bMx brands and competitors


  1. Managing Brand / Product Lifecycles
    • Drive continuous improvement of products, processes, resources.
    • Solicit feedback from sales, customers on product acceptance, issues.




Joining bioMérieux, is choosing to join an innovative company with a long term vision, committed to the service of public health and carried out with a humanistic corporate culture. Our Group offers numerous possibilities: so come and join the 11,200 bioMérieux team members who already identify with these values!

bioMérieux is an Equal Opportunity, Affirmative Action Employer. M/F/Vet/Disability/Sexual Orientation/Gender Identity/GINA.

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