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Product Manager - Immunology

Location: Taguig, Philippines
Position Type: Unfixed Term

Brand Management

  • Builds brand equity by improving awareness, interest and elevates to continued usage and consumption
    • Planning and execution of Marketing 4 Impact
  • Anticipates problems and opportunities to ensure smooth implementation of life cycle management programs and the achievement of desired results
  • Manages LCM to the maximum potential based on regional and global directions
    • Prepare for new product launches i.e. Vidas Modular, new parameters (TB IGRA, Dengue, Nephrocheck)
  • Creates a market potential analysis of a possible business opportunity with minimal supervision
  • Consciously incorporates brand equity management as a key driver in strategy formulation

 

Customer Development

  • Utilizes market research methodologies, consolidates findings or results to enhance understanding of customer needs
    • Surveys, FGDs for new product launches
  • Identifies and manages emerging key influencers
  • Tailor fits activities to specific key influencers that will create mileage for the brand and the Company
  • Clearly communicates company’s expectations and limitations to the customers when needed
  • Develops and influences Key Opinion Leaders to speak about value propositions of the brand
  • Establish long-term business relationships with key influencers and medical organizations
  • Create/customize CRM to increase brand loyalty
  • Builds long term relationships with local Health Ministry to adopt to our solutions
  • Initiates programs that will help build the business and expand the market of key influencers while improving our brand mileage

 

Market Planning and Development

  • Anticipates market behaviors based on market research, historical data over the medium-term (3-5 years)
  • Uses established forecasting models
  • Draws conclusions from market trends and uses this as basis for action plan
  • Identifies strategic implications of market trends (price movement, new products launches, etc.)
  • Integrates and correlates data from different sources  to produce a holistic picture
  • Establishes strategic direction (3-5 year term) and corresponding plan of action
  • Builds propositions and protocols to demonstrate the value (clinical, economic etc.) of our solutions

 

Teamwork and Collaboration

  • Drives training and productivity of internal salesforce and distributor teams
  • Works with regional and global teams to establish marketing researches, campaigns, pricing structures, local clinical evidences
  • Collaborates with different stakeholders to ensure business growth and sustainability (Finance, Regulatory, Supply Chain, Commercial Performance, HR etc.)

 

Requirements

  • Bachelor or Master Degree in Microbiology, Medical Technologist or other related field in science (Pharmacy, Nursing)
  • Product Management experience in IVD or Pharma is preferred
  • Experience in dealing with hospital laboratories and clinicians

 

 

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