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Product Marketing Manager

Location: Salt Lake City, United States
Position Type: Unfixed Term
Job Function: Marketing

A world leader in the field of in vitro diagnostics for over 55 years, bioMérieux provides diagnostic solutions that detect disease and contamination to improve patient health and ensure consumer safety. In North America we have more than 5,000 team members across 12 sites or subsidiaries, including Salt Lake City based BioFire Diagnostics. We believe in the power of diagnostics and bioMérieux sponsors public health initiatives and partnerships to address antimicrobial resistance, sepsis awareness, food safety, and consumer health across the globe. Come be a part of our mission to help save lives.

 

 Primary Purpose and Overall Objective of the Job:

The Product Marketing Manager,  plays a lead role in the development of marketing objectives, strategies, and tactics, to accelerate market awareness and adoption of bioMerieux products. He/she holds primary responsibility for tactical execution in support of marketing objectives for Traumatic Brain Injury (TBI) biomarkers. This role specifically focuses on marketing to Hospital Clinicians in the US market.

 

This position is located in Salt Lake City, UT.

 

Main Accountabilities:

Executes:

  • Marketing tactics and programs
  • Sales and Marketing training
  • Tradeshows and promotional events
  • Scientific and clinical advisory board meetings
  • Product forecasting
  • Market research initiatives
  • New product launches and associated go-to-market strategies

 

Develops with minimal supervision:

  • Strategies to facilitate product adoption and awareness
  • Brand objectives, strategies, and tactics
  • Messaging strategy
  • Sales tools
  • Sales Programs
  • Product collateral
  • Pricing Strategy

 

Monitors and generates actionable insights into:

  • Competition
  • Market trends
  • Sales performance and trends in assigned business area
  • Pricing effectiveness
  • Customer behaviors, beliefs, and attitudes for clinicians
  • Market opportunities
  • Effectiveness of marketing strategies and tactics
  • Market research and business intelligence needs
  • Clinical data gaps

 

Interfaces, works closely with and/or Manages:

  • Customers (clinicians, Pharmacists and other HCP)
  • Sales force & field employees
  • Medical Affairs and Clinical Educators
  • Global Marketing, local marketing peers, Manufacturing, finance, Legal, compliance, Quality personnel
  • KOLs and Medical Societies
  • Advertising agency
  • 3rd party vendors
  • Company executive management

 

 

Studies and Experience:

  • Bachelor's degree in biological/health sciences or business-related field; MBA or other post-graduate degree in Health Sciences preferred
  • At least 3-5 years of successful product management experience preferably with diagnostic or medical products including product launches or other relevant experience
  • Experience in Market Development of biomarker a plus

 

Skills and Qualifications:

  • Working knowledge of marketing regulated clinical diagnostics in the field of infectious disease or diagnostic biomarkers.
  • Knowledge of clinical molecular biology, microbiology, immunology, or virology is highly desired.
  • Ability to translate clinicians diagnostic needs into executable messages.
  • Interacts and presents technical/clinical information to audience with various levels of scientific experience.
  • Familiar with Microsoft Office; PowerPoint, Word and Excel, and contact management databases.
  • Fluent in English.  

 

Joining bioMérieux, is choosing to join an innovative company with a long term vision, committed to the service of public health and carried out with a humanistic corporate culture. Our Group offers numerous possibilities: so come and join the 13,000 bioMérieux team members who already identify with these values!

 

bioMérieux is an Equal Opportunity, Affirmative Action Employer. M/F/Vet/Disability/Sexual Orientation/Gender Identity/GINA.

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