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Product Marketing Manager-Traumatic Brain Injury (TBI) biomarkers

This job posting is no longer active.

Location: Salt Lake City, United States
Position Type: Unfixed Term
Job Function: Marketing

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network. This includes our SLC site, formerly known as BioFire Diagnostics.

 

 

 Primary Purpose and Overall Objective of the Job:

The Product Marketing Manager,  plays a lead role in the development of marketing objectives, strategies, and tactics, to accelerate market awareness and adoption of bioMerieux products. He/she holds primary responsibility for tactical execution in support of marketing objectives for Traumatic Brain Injury (TBI) biomarkers. This role specifically focuses on marketing to Hospital Clinicians in the US market.

 

This position is located in Salt Lake City, UT.

 

Main Accountabilities:

Executes:

  • Marketing tactics and programs
  • Sales and Marketing training
  • Tradeshows and promotional events
  • Scientific and clinical advisory board meetings
  • Product forecasting
  • Market research initiatives
  • New product launches and associated go-to-market strategies

 

Develops with minimal supervision:

  • Strategies to facilitate product adoption and awareness
  • Brand objectives, strategies, and tactics
  • Messaging strategy
  • Sales tools
  • Sales Programs
  • Product collateral
  • Pricing Strategy

 

Monitors and generates actionable insights into:

  • Competition
  • Market trends
  • Sales performance and trends in assigned business area
  • Pricing effectiveness
  • Customer behaviors, beliefs, and attitudes for clinicians
  • Market opportunities
  • Effectiveness of marketing strategies and tactics
  • Market research and business intelligence needs
  • Clinical data gaps

 

Interfaces, works closely with and/or Manages:

  • Customers (clinicians, Pharmacists and other HCP)
  • Sales force & field employees
  • Medical Affairs and Clinical Educators
  • Global Marketing, local marketing peers, Manufacturing, finance, Legal, compliance, Quality personnel
  • KOLs and Medical Societies
  • Advertising agency
  • 3rd party vendors
  • Company executive management

 

 

Studies and Experience:

  • Bachelor's degree in biological/health sciences or business-related field; MBA or other post-graduate degree in Health Sciences preferred
  • At least 3-5 years of successful product management experience preferably with diagnostic or medical products including product launches or other relevant experience
  • Experience in Market Development of biomarker a plus

 

Skills and Qualifications:

  • Working knowledge of marketing regulated clinical diagnostics in the field of infectious disease or diagnostic biomarkers.
  • Knowledge of clinical molecular biology, microbiology, immunology, or virology is highly desired.
  • Ability to translate clinicians diagnostic needs into executable messages.
  • Interacts and presents technical/clinical information to audience with various levels of scientific experience.
  • Familiar with Microsoft Office; PowerPoint, Word and Excel, and contact management databases.
  • Fluent in English.  

 

BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).

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