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Associate Director, Clinical Marketing, Hospital Clinicians ID/ PHARM/ QUALITY

Location: Salt Lake City, United States
Position Type: Unfixed Term
Job Function: Marketing

A world leader in the field of in vitro diagnostics for over 55 years, bioMérieux provides diagnostic solutions that detect disease and contamination to improve patient health and ensure consumer safety. In North America we have more than 5,000 team members across 12 sites or subsidiaries, including Salt Lake City based BioFire Diagnostics. We believe in the power of diagnostics and bioMérieux sponsors public health initiatives and partnerships to address antimicrobial resistance, sepsis awareness, food safety, and consumer health across the globe. Come be a part of our mission to help save lives.

 

Primary Purpose and Overall Objective of the Job:

The Associate Marketing Director, ID/Pharmacy/Quality, works with the Sr. Director of Marketing to lead commercial marketing efforts for bioMerieux’s clinical diagnostic products in the assigned market area.  This includes leading a team of product and marketing managers setting product objectives, mapping out appropriate strategies, and executing effective tactics. This role is specific to the Marketing Hospital Clinician team.

 

Main Accountabilities:

Directs (for assigned portfolio):

  • Development and executional excellence of Brand Plan

  • Development of annual sales budget and interacts with respective stakeholders such as finance

  • Manage assigned commercial marketing team members

  • Commercial marketing efforts for clinical diagnostics

  • Long-term product commercial strategy and roadmap for assigned portfolio

  • Integrated product launch plans and post-launch activities

  • Manages annual marketing spend (OPEX)

  • Guides product managers through go to market process

  • Establishes priorities for assigned portfolios

  • Brings VOC to global organization

  • Oversees the development of product training objectives in conjunction with the training department

 

Strategies:

  • Product promotion
  • Positioning
  • Pricing
  • Segmentation
  • Targeted Messaging

 

Tactics:

  • Marketing programs and campaigns
  • Sales Tools, including product collateral
  • Advertising
  • Tradeshows
  • Online/web/social media, etc.
  • Distribution channel marketing support

 

Additional responsibilities include:

  • Develop and mentor team, perform annual performance reviews, identify training needs, and develop team career path

  • Developing and maintaining relationships with Key Opinion Leaders in the different areas of specialty and organize advisory board meetings

  • Works with Medical Affairs to define Post-Market clinical publication strategy

  • Monitoring competitors and maintaining adequate competitive intelligence

  • Managing 3rd party agencies and vendors

  • Serves as a key liaison interfacing and collaborating with Sales, Regulatory, Global Marketing, R&D, Medical Affairs, Compliance, Finance, Customer Support, Quality Assurance, Program Management, and Company Sr. Management.   

  • Travels up to 25% of time.

 

Studies and Experience:

  • Bachelor's degree in biological/health sciences or business-related field; MBA or equivalent preferred

  • At least 8 years of successful product management experience preferably with diagnostic, pharma, or medical products, or other relevant experience

  • 3+ years experience managing/mentoring people is required

 

Skills and Qualifications:

  • Knowledge of molecular biology, microbiology, immunology, or virology clinical laboratory techniques is highly desired, but not a requirement

  • Extensive experience in marketing regulated clinical diagnostics in the field of infectious disease.

  • Should be comfortable and have experience, presenting technical/clinical information to audiences with various degrees of scientific and clinical experience. Including Hospital Clinicians

  • Proactive attitude, ambition and the confidence necessary to lead others and achieve aggressive goals.

  • Works independently under minimal supervision.

  • Ability to effectively prioritize and manage multiple tasks

  • Ability to lead, inspire, and motivate a team of product and/or marketing managers.

  • Understands financial metrics for product profitability and pricing strategy analysis.

  • Handles complex issues and problems,and refers only the most complex issues to higher-level staff.

  • Presents technical information to audience with various levels of scientific background.

  • Proficient with Microsoft Office (Powerpoint, Word, and Excel).

 

Joining bioMérieux, is choosing to join an innovative company with a long term vision, committed to the service of public health and carried out with a humanistic corporate culture. Our Group offers numerous possibilities: so come and join the 13,000 bioMérieux team members who already identify with these values!

 

bioMérieux is an Equal Opportunity, Affirmative Action Employer. M/F/Vet/Disability/Sexual Orientation/Gender Identity/GINA.

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