Location: Brussels, Belgium
Position Type: Unfixed Term
A world leader in the field of in vitro diagnostics for over 55 years, bioMérieux provides diagnostic solutions that detect disease and contamination to improve patient health and ensure consumer safety. In North America we have more than 5,000 team members across 12 sites or subsidiaries, including Salt Lake City based BioFire Diagnostics. We believe in the power of diagnostics and bioMérieux sponsors public health initiatives and partnerships to address antimicrobial resistance, sepsis awareness, food safety, and consumer health across the globe. Come be a part of our mission to help save lives.
Purpose and Overall Objective of the Job:
The role is responsible for the marketing activities for the ID/AST and blood culture product range, to include reagents, instruments, software and related services.
This is a combination of product and strategic marketing management. The ID/AST and blood culture Product Manager is responsible for designing adapting and implementing a market strategy to ensure continued growth and profitability for bioMérieux amid a dynamic and competitive marketplace. This role is based in BENELUX but there will be the need to travel outside of the region within the Cluster according to the business needs.
Main Accountabilities :
Marketing support for the BENELUX and contribution towards the achievement of commercial targets for the product range through strategic marketing (Marketing Excellence Process),
as well as operational product management activities (forecast, allocations etc., as part of supply chain management, preparation of launch files).
Development of Marketing Plans. To prepare and propose commercial targets for the product range for considered review and approval. Management and control of costs,
revenues and profitability for the product range.
Spend time in the field on a regular basis (40-50% of time) subject to operational demands, working both independently and together with the commercial team in support of the business, to prepare compelling and credible ‘why buy’ messaging and argumentation, and market test before market product launch.
Development of a Key Opinion Leader (KOL) and Key Visionary Leader (KVL) network. Act as an ambassador for bioMérieux with Internal and External customers.
Support and compliment key business functions within the organisation, in order to maintain and validate the product offer; monitor the plan versus organisation capabilities to deliver and adjust as appropriate to deliver the offer. (Sales forecasts, logistics, service /support, sales administration etc.)
Partner with Commercial teams, Global and EMEA Marketing, to contribute and participate in BENELUX, Cluster and Corporate meetings, local customer, user group and international congress and symposia.
Launch of new products/instrument/services following the launch process. Ownership of Market Product Launch and knowledge transfer to the Commercial team.
The position will be based in the BENELUX, however there will be the need to travel outside of the region within the Cluster according to the business needs.
Studies-Experience, Skills and Qualifications:
§ Studies/experience : Higher scientific education (PHD, Masters or similar), several years’ experience in the appropriate product area and understanding of mainstream clinical microbiology/molecular techniques. Proven Product Management/Marketing essential and Sales background desirable. Good knowledge of the competition.
§ Current Industry knowledge and of our customers (public/private laboratories) & local reimbursement mechanisms as appropriate, operating within a highly regulated CE/IVD compliant diagnostic marketplace.
§ Skills and qualification : Knowledge of MS Office, able to understand microbiology workflow, able to discuss with KOL and KVL as peers, design and deliver presentations,
organise local meetings, possible local study evaluation protocols, comfortable working within an international matrix organisation.
§ Minimum 3 years of Product Management/Marketing experience, emotionally intelligent, a flexible team player, analytical in thinking, strong customer/patient focus & results oriented.
§ Strong communication skills, able to share product/market knowledge with and enthuse the Commercial/Service & business support teams. Enthusiastic & highly committed to succeed, organisation & planning skills.
§ The Product Manager needs to work with high autonomy and also be comfortable working as part of a team.
§ A Brand Ambassador or the organization in both formal and informal business situations
§ Driver license
§ Language skills, Fluent NL, FR and ENG
Joining bioMérieux, is choosing to join an innovative company with a long term vision, committed to the service of public health and carried out with a humanistic corporate culture. Our Group offers numerous possibilities: so come and join the 13,000 bioMérieux team members who already identify with these values!
bioMérieux is an Equal Opportunity, Affirmative Action Employer. M/F/Vet/Disability/Sexual Orientation/Gender Identity/GINA.