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Location: Shanghai, China
Position Type: Fixed-Term
Job Function: Marketing
1. Product and Portfolio management
a) Be responsible in product life cycle planning and implementation for blood culture solution including IT solution.
b) Identifies tradeoffs between “must have “ and “nice to have” feature for owned product solution with time to market pressure, optimize the plan of blood culture solution value demonstration
c) In KA segment, identifies business and market growth drivers and trends and uses these to do market, sales and business forecasting
2. Marketing planning and execution
a) Collect and analysis the competitor information together with solution team to deliver strong message to KA segment team
b) Drive the KA segment focus on clinical value of bMX solution, beyond the lab to drive the business.
3. Marketing communications
a) Work closely with solution team to
b) Selects and drives customer event strategies and tactics in line with business objectives; Identifies drivers of e-marketing activities related to KA market segment, including integration of innovative offline and digital marketing initiatives and media that increase share of voice and influence of the KA segments
4. Customer insights and analytics
a) Fosters customer centricity by collecting first-hand feedback and asking the insightful questions, to better valued customer benefits ahead of competition（both MNC and local competitors）
b) Monitors CRM, SFE metrics and sales force feedback and conducts other sales analytics to inform marketing team of the effectiveness of the plan
5. Commercialization excellence
a) Supports marketing efforts to ensure thorough evaluation and analysis of commercialization opportunities through successful implementation and deployment of the product value demonstration plans, strategies and related tactics, including economic modeling, demand forecasting, pricing, market and country access, medical marketing and promotional activities
b) Develops and ensures successful implementation of sales and supports medical liaison training to ensure full sales readiness by launch; continues to monitor sales knowledge through post-launch/other commercialization efforts and to provide additional trainings as needed to keep the sales organization competitively skilled throughout commercialization phases.