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Regional Sales Director - Point of Care Diagnostics (Southeast)

This job posting is no longer active.

Location: Field, UT, United States
Position Type: Unfixed Term
Job Function: Sales & Key Account Management

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At BioFire Diagnostics, LLC. we make the world a healthier place by providing molecular solutions that lessen the time to medical results and empower healthcare professionals to make better diagnostic decisions.

We are proud to be part of the bioMérieux family and the 5,000+ team members across 12 sites and subsidiaries in North America committed to our mission to help save lives around the globe through the power of diagnostics.

BioFire Diagnostics, LLC. is looking for an exceptional sales leader to guide and develop our Point of Care Diagnostics Sales Teams! The Regional Sales Director (RSD) is responsible for managing the BFDX POC sales force in selling all products commercially available. The RSD will be responsible for all activities related to the direct sales force (US) in the defined region (FL, AL, GA, SC, NC, TN and AR) The RSD will closely manage sales performance of all products relative to forecast and provide reports for each product line.  Input into marketing programs, product forecasts, customer support programs and product development will also be required. The RSD will be responsible for and accountable for achieving or exceeding revenue goals.

Principal Job Duties and Responsibilities:  

  1. Drive profitable sales growth.
  2. Direct and coordinate sales and customer support activities.
  3. Provide input into commission structure for direct sales reps and assist in implementation of customer tracking as related to commission payment.
  4. Manage and Motivate sales force through generation of creative incentive programs.
  5. Work closely with Marketing on product forecasts, pricing, generation of necessary sales tools and competitive analysis.
  6. Generate appropriate sales training materials coordinate sales training as necessary.
  7. Provide leadership and possess the ability and experience to assist in all levels of sales process from lead generation to closing sales.
  8. Comply with company policy and within the guidelines of BioFire Diagnostic’s Quality System.
  9. Data management utilizing the company CRM software including tracking and reporting all customer interactions within the CRM.
  10. Implement sales report or process for extracting information from CRM which highlights sales activities, won sales, lost sales with reasons, and feedback for marketing, sales admin, customer support, manufacturing and R&D.
  11. Monitoring and tracking all expenses related to field sales team.
  12. Assisting customer support with customer management.
  13. Assisting marketing with input to marketing programs.
  14. Provide accurate sales projections to marketing for instrument and reagent production.
  15. Attend outside conferences and tradeshows promoting products.
  16. Travel (at least 50%) to interface with sales reps and clients.
  17. Evaluate alternate sales channels domestically for all products.


Training and Education:  This position requires the knowledge and skills normally acquired through completion of a Bachelor’s degree (BS) in Biology, Chemistry, Biochemistry or related field.  


  • 5+ years of successful sales management experience 
  • The knowledge of molecular and microbiology laboratory techniques such as PCR, is highly desired. 
  • Practical territory management and sales experience in clinical instrumentation and reagents is required. 
  • Ability to manage through others and be part of an effective team is a must. 
  • Proactive attitude, ambition and the confidence necessary to achieve aggressive goals is necessary for success in this position.
  • Must be familiar with Microsoft office; PowerPoint, Work and Excel, and contact management databases.
  • Should be comfortable and have experience, presenting technical information to audience with various levels of scientific experience.
  • Lab experience is preferred.
  • Experience working in diagnostics or clinical applications is strongly desired.


  • Presentation skills are essential
  • Sales negotiation skills
  • Communication skills required for selling and support
  • Monitoring and assessing performance of direct reports
  • Problem solving
  • Decision making
  • Management skills 

Physical Requirements:

  • Should be able to lift 55-65 lbs. comfortably.
  • Should be able to manage physical requirements necessary for frequent travel.
  • This position requires successful completion of background checks, drug screens, and other such consumer reports as necessary for vendor credentialing purposes
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