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Product Manager - Molecular (Thailand)

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Location: Bangkok, Thailand
Position Type: Unfixed Term

Brand Management

  • Builds brand equity by improving awareness, interest and elevates to continued usage and consumption
  • Anticipates problems and opportunities to ensure smooth implementation of life cycle management programs and the achievement of desired results
  • Manages LCM to the maximum potential based on regional and global directions
  • Creates a market potential analysis of a possible business opportunity with minimal supervision
  • Consciously incorporates brand equity management as a key driver in strategy formulation

Customer Development

  • Utilizes market research findings or results to enhance understanding of customer needs
  • Identifies and manages emerging key influencers
  • Tailor fits activities to specific key influencers that will create mileage for the brand and the Company
  • Clearly communicates company’s expectations and limitations to the customers when needed
  • Develops and influences Key Opinion Leaders to speak about value propositions of the brand
  • Establish long-term business relationships with key influencers
  • Create/customize CRM to increase brand loyalty
  • Builds long term relationships with local Health Ministry to adopt to our solutions
  • Initiates programs that will help build the business and expand the market of key influencers while improving our brand mileage

Market Planning and Development

  • Anticipates market behaviors based on historical data over the medium-term (3-5 years)
  • Uses established forecasting models
  • Draws conclusions from market trends and uses this as basis for action plan
  • Identifies strategic implications of market trends (price movement, new products launches, etc.)
  • Integrates and correlates data from different sources  to produce a holistic picture
  • Establishes strategic direction (3-5 year term) and corresponding plan of action
  • Builds propositions to demonstrate the value (clinical, economic etc.) of our solutions

Teamwork and Collaboration

  • Drives internal salesforce and distributor teams
  • Works with regional and global teams to establish marketing campaigns, pricing structures, local clinical evidences
  • Collaborates with different stakeholders to ensure business growth and sustainability (Regulatory, Supply Chain, Commercial Performance, etc.)



  • Bachelor or Master Degree in Pharmacy or Medical Technologist or other related field in science
  • Product Management experience in IVD or Pharma is preferred
  • Experience in dealing with Infectious diseases clinicians and hospital laboratories 




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