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Product Manager

Location: Shanghai, China
Position Type: Fixed-Term
Job Function: Marketing

  1. Product and Portfolio management
    1. Be responsible in product life cycle planning and implementation for related products/portfolios
    2. Identifies tradeoffs between “must have “ and “nice to have” feature with time- to market pressure and resource constraints when working on new or improved products of changes to the portfolio
    3. Develops products positioning, benefit ladder and value propositions at individual brand and customer or segment levels
    4. Identifies business and market growth drivers and trends and uses these to do market, sales and business forecasting
  2. Marketing planning and execution
    1. Creates, executes and delivers competitively practical go-to-market strategies and 1-3 year marketing plans
    2. Contributes effectively to business case development by stretching the ambition, focusing on existing & new customers, using fact-based data, and making timely and prudent decisions
    3. Align resources and prioritize actions/resources with both internal and external partners. Acts as the business owner and facilitates commercials sales and supply side partnerships
  3. Marketing communications
    1. Applies customers expertise and deep knowledge of selling processes to develop impactful sales messaging and related support tools tailored to drive each customer segments behavior; partners with the sales force for optimal deployment
    2. Selects and drives customer event strategies and tactics in line with business objectives; Identifies drivers of e-marketing activities related to customers and target markets, including integration of innovative offline and digital marketing initiatives and media that increase share of voice and influence of target customer segments
  4. Customer insights and analytics
    1. Fosters customer centricity by collecting first-hand feedback and asking the insightful questions, to better valued customer benefits ahead of competition
    2. Monitors CRM, SFE metrics and sales force feedback and conducts other sales analytics to inform marketing team of the effectiveness of the plan
  5. Commercialization excellence
    1. Supports marketing efforts to ensure thorough evaluation and analysis of commercialization opportunities through successful implementation and deployment of new product launch plans, strategies and related tactics, including economic modeling, demand forecasting, pricing, market and country access, medical marketing and promotional activities
    2. Develops and ensures successful implementation of sales and supports medical liaison training to ensure full sales readiness by launch; continues to monitor sales knowledge through post-launch/other commercialization efforts and to provide additional trainings as needed to keep the sales organization competitively skilled throughout commercialization phases.
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