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West and Central Africa Business Development Manager - Biofire (Molecular biology)

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Location: Abidjan, Côte d'Ivoire
Position Type: Unfixed Term
Job Function: Executive/Strategy & Business Development

A world leader in the field of in vitro diagnostics for over 55 years, bioMérieux conceives, develops, produces and markets diagnostics solutions (systems, reagents, software and services) intended for clinical and industrial applications, which determine the origin of a disease or a contamination to improve the health of patients and insure consumer safety.

bioMérieux is present in 44 countries and serves more than 160 countries with the support of a large network of distributors. Its corporate headquarters are located in Marcy l’Étoile, near Lyon, in France.

Joining bioMérieux is choosing to be a part of an innovative company with a long term vision, committed to the service of public health and carried out with a human-centered corporate culture.

Our Company offers numerous opportunities for professional development. You want to  help save lives across the globe? Join the 13,000 employees of bioMérieux!




Our West and central Africa subsidiary is looking for a Business Development Manager Biofire (Molecular biology) who will report to the Area Business Manager and work functionally with the Head of bioFire Africa.

The  Business Development Manager Biofire will be responsible for developing and accelerating of the BioFire range commercial growth and results as well as delivery on growth targets, providing P&L support, Marketing insights and financial forecasting and reporting, in order to achieve desired market share and targets in a defined market sector.


What will be your responsibilities within BioMérieux ?


  • For a defined range of products : Clinical  BioFire
  • Define & and roll-out best-in-class BioFire practices to drive sales, profit and client retention
  • Develop, implement and execute new and continuing customer education on  Syndromic testing in collaboration with multiple stakeholders (Medical, Marketing, Sales, etc.).
  • Maintain Distributors with an in-depth knowledge of BioMérieux BioFire products,
  • Develop, implement and execute educational programs at customer sites aimed at impacting prescription of the BioFire Syndromic Testing: this is addressing Selling out of the Lab Approach, aligned with the Biofire Regional Strategy.
  • Engage field work through periodic visits to understand the current selling, competitive, clinical and healthcare environment, identify  and drive new business opportunities.
  • Work closely with the Medical, Sales Marketing leaders to align initiatives that are developed, executed and measured for Health Care Provider engagement and impact.
  • Lead operational marketing activity: coordinate product communication and promotion together with Regional Marketing, support the launching of new products advertising campaigns, sales analysis. Support the Distributors commercial teams with client negotiation and products promotion
  • Elaborate the Western Africa BioFire strategy together with the Regional Marketing Team
  • Participate the Market Data constitution and Competition intelligence retrival
  • Support the Western Africa ABM in Distributor drive for Sales targets achievement.


Who are you ?


  • Education & Experience  :
  • Minimum Master of Science in Clinical Microbiology, Biology, Biochemistry or Molecular Biology
  • an additional recognized training in Business or Marketing will be an asset.
  • 5-7 years in clinical sales and/or applications role or equivalent in related to the above domains
  • Professional Education experience required.
  • Experience with curriculum creation required
  • Must be able to effectively communicate to health care professionals, foster and support the relationships and recommend approaches to most effectively leverage business needs with health care professionals via educational strategies.
  • Start to End Project Management
  • Travel required, up to 40%.
  • Skills & Competencies  :
  • Sales Rep 3: Extensive knowledge of bioMérieux product ranges/services/solutions and Sales strategy. Extensive IVD market and competition understanding. Mastery of the selling process and sales tools. Solid computer literacy.
  •  Ability to move into a managerial role or KAM position. Coach and monitor less experienced sales representatives to achieve sales targets. Act as a role model to other sales reps to extend their skills and expertise.
  • Good knowledge of clinical and laboratory practices in West and Central Africa
  • Commercial acumen and track record of delivering revenue growth.
  • Fluency in  English will be a plus.
  • Strong client-facing skills and experience in selling Diagnostic solutions in the healthcare industry.
  • High Value Selling will be a plus
  • Adequate Presentation skills
  • Must be highly organized, demonstrate leadership qualities and initiative, and able to operate independently




Working at bioMérieux means being involved long term with a pioneering, visionary and constantly growing company that allows its employees to live a stimulating and inspiring experience in a fulfilling work environment

Our internal mobility policy offers numerous opportunities for each of our 13 000 employees to blossom throughout their career, while respecting each employee’s individual talents as well as their personal and professional development.

At bioMérieux, over 200 professions - both scientific and non-scientific - offer our employees the opportunity to broaden their fields of expertise and develop cross-functional careers. We provide a rewarding experience in an international company that brings together talents from diverse backgrounds, thus fostering a daily aspiration to go beyond the limits.

Helping improve public health around in the world : our mission gives purpose to every profession practiced within the company.

bioMérieux is an Equal Opportunity, Affirmative Action Employer. M/F/Vet/Disability/Sexual Orientation/Gender Identity/GINA.

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