Product Management Duties and Responsibilities

Brand Management

• Builds brand equity by improving awareness, interest and elevates to continued usage and consumption
  • Planning and execution of Marketing 4 Impact
• Anticipates problems and opportunities to ensure smooth implementation of life cycle management programs and the achievement of desired results
• Manages LCM to the maximum potential based on regional and global directions
  • Prepare for new product launches i.e. Vidas Modular, new parameters (TB IGRA, Dengue, Nephrocheck)
• Creates a market potential analysis of a possible business opportunity with minimal supervision
• Consciously incorporates brand equity management as a key driver in strategy formulation

Customer Development

• Utilizes market research methodologies, consolidates findings or results to enhance understanding of customer needs
  • Surveys, FGDs for new product launches
• Identifies and manages emerging key influencers
• Tailor fits activities to specific key influencers that will create mileage for the brand and the Company
• Clearly communicates company’s expectations and limitations to the customers when needed
• Develops and influences Key Opinion Leaders to speak about value propositions of the brand
• Establish long-term business relationships with key influencers and medical organizations
• Create/customize CRM to increase brand loyalty
• Builds long term relationships with local Health Ministry to adopt to our solutions
• Initiates programs that will help build the business and expand the market of key influencers while improving our brand mileage

Market Planning and Development

• Anticipates market behaviors based on market research, historical data over the medium-term (3-5 years)
• Uses established forecasting models
• Draws conclusions from market trends and uses this as basis for action plan
• Identifies strategic implications of market trends (price movement, new products launches, etc.)
• Integrates and correlates data from different sources  to produce a holistic picture
• Establishes strategic direction (3-5 year term) and corresponding plan of action
• Builds propositions and protocols to demonstrate the value (clinical, economic etc.) of our solutions

Teamwork and Collaboration

• Drives training and productivity of internal salesforce and distributor teams
• Works with regional and global teams to establish marketing researches, campaigns, pricing structures, local clinical evidences
• Collaborates with different stakeholders to ensure business growth and sustainability (Finance, Regulatory, Supply Chain, Commercial Performance, HR etc.)

Requirements

• Bachelor or Master Degree in Microbiology, Medical Technologist or other related field in science (Pharmacy, Nursing)
• Product Management experience in IVD or Pharma is preferred
• Experience in dealing with hospital laboratories and clinicians