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Vietnam Country Head

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Location: Ho Chi Minh City, Vietnam
Position Type: Unfixed Term
Job Function: Executive/Strategy & Business Development

Primary Purpose and Overall Objective of the Job

  • Leading team to exceed sales, market share, & profit targets
  • Establishment of the country goals, objectives, and strategic direction.
  • Attaining financial suitability, development of opportunities and delivering services to customers.
  • Controlling OPEX and profitability


Main Accountabilities

  • Lead and drive the annual sales budget process and formulate appropriate country long-range plans. Establishing and exceeding sales, market share, and profit targets within the designated market
  • Formulate and drive appropriate country Marketing strategies in collaboration with the General Manager – Asean North and Regional Business Managers.
  • Leading the development of bioMérieux’s relationship with customers.
  • Respecting the operational expenses budget & overall profit for their team and the whole company
  • Compliance of their team set policies and practices as well as leading the continuous development of our Quality System.
  • Managing Financial and Physical resources.
  • Respecting Corporate policies and taking into account the needs of the entire business
  • Establishing and managing the right distribution channel to drive growth


Typical Duties

  • Develop and maintain relationships with key customers distributors and opinion leaders
  • Communicate and liaise with global and regional marketing.
  • Prepare, implement and modify, when necessary, an annual Sales & Marketing Plan.
  • Liaise with external providers (advertising, public relations, market research, Government departments, etc) including building a pool of strong Key Opinion Leaders
  • Co-ordinate Corporate functions, External conferences, Sales & Marketing meetings.
  • Prepare annual sales & expense budgets and YE forecasts.
  • Monitor and report on sales & marketing strategies
  • Monitor market shares, competitor activities and market trends in order to identify market opportunities.
  • Monitor market shares, competitor activities and market trends in order to identify market opportunities.
  • Administer a bonus & commission scheme for their team.
  • Monitor and control the expenses of their team.
  • Team leadership (recruitment, retention, engagement, appraisal, training & development, mentoring, motivation, renewal).
  • Perform other duties and responsibilities as required.


Skills/Educational Requirements

  • At least 7 years’ experience in Sales and/or Marketing in a related industry in a managerial position
  • Strong communication & analytical skills. Advantageous to have  a demonstrated creative ability.
  • Strong people & Sales & Distributor Management experience, combined with a strong Ethics & Compliance mindset
  • Proficiency in database, spreadsheet, word processing and presentation software.
  • At least a Bachelor’s degree in a related field. Postgraduate qualifications or equivalent in science, business or laboratory technology advantageous
  • Demonstrated ability to manage and develop  teams.
  • Fluency in Vietnamese mandatory.  Fluency in English is advantageous
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