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Marketing Manager

Location: Salt Lake City, United States
Position Type: Unfixed Term
Job Function: Marketing

A world leader in the field of in vitro diagnostics for over 55 years, bioMérieux provides diagnostic solutions which determine the source of disease and contamination to improve patient health and ensure consumer safety.

In North America we have more than 5,000 team members across 11 sites or subsidiaries, including Salt Lake City-based BioFire Diagnostics and one subsidiary in Montreal, Canada.


Come and join a family-owned global company with a long-term vision, and a human-centered culture.

 

Primary Purpose and Overall Objective of the Job:

This is a product management role with primary responsibility for developing and executing marketing objectives, strategies, and tactics.

 

Main Accountabilities:

Executes under appropriate supervision:

  • Marketing tactics and programs
  • Sales and Marketing training
  • Tradeshows and promotional events

 

Develops:

  • Market/Stakeholder-related objectives, strategies, and tactics
  • Messaging strategy
  • Market insights
  • Market research
  • Sales tools
  • Sales Programs
  • Product collateral
  • Sales forecast
  • Support for RFP process

 

Provides assessment and recommendations to Management on:

  • Competition
  • Market trends
  • Customer behaviors, beliefs, and attitudes
  • Market opportunities
  • Effectiveness of marketing strategies and tactics
  • Market research and business intelligence needs

 

Interfaces works closely with and/or Manages:

  • Customers
  • Sales force & field employees
  • Internal R&D, Manufacturing, Legal, Quality, Customer Services, Compliance personnel
  • Global Marketing
  • KOLs
  • Marketing Communications Team
  • Advertising agency
  • Reimbursement/Market access team
  • Commercial product managers

 

Studies and Experience:

  • Bachelor's degree in biological sciences or business-related field; MBA preferred
  • 0-4 years (Associate Market Manager), 4-7 years (Market Manager), 6+ (Senior Market Manager)  experience in market management, product management, market research, or clinical sales (preferably with diagnostic or medical products, or other relevant experience)

 

Skills and Qualifications:

  • Introductory knowledge of marketing regulated clinical diagnostics in the field of infectious disease.
  • Knowledge of molecular biology, microbiology, immunology, or virology clinical laboratory techniques is highly desired, but not a requirement.
  • Performs work under direct supervision
  • Handles basic issues and problems, and refers more complex issues to higher-level staff.
  • Interacts and presents technical information to audience with various levels of scientific experience.
  • Familiar with Microsoft Office; PowerPoint, Word and Excel, and contact management databases.
  • Some lab experience is not required but a plus.
  • Fluent in English.

 

BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).

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