Associate Director Clinical Marketing, US Outpatient Market

Position Summary:

The Associate Director, Clinical Marketing, US-Outpatient Market (OM), works with the Sr. Director, Clinical Marketing, US-OM to lead commercial marketing efforts for bioMerieux’s clinical diagnostic products in the assigned market area. This includes leading a team of marketing managers in, setting market objectives, mapping out appropriate strategies, and executing effective marketing tactics. This position will be responsible for OM segmentation and the development of strategies for market segment adoption of new diagnostic products. This role is specific to the US-Outpatient Market Marketing Team.

This position is expected to travel up to 25% of the time.

Responsibilities:

Leads:

• The development and executional excellence of Brand Plan for the Outpatient Market (OM) Management Team
• Development of segment-specific annual sales budget and interacts with respective stakeholders such as finance
• Manages commercial marketing team members
• Commercial marketing efforts for clinical diagnostics in the US-OM
• Long-term commercial strategy for segments of the US Outpatient Market
• Market development
• Market Access activities
• Manages annual marketing spend (OPEX)
• Guides market managers through the market development process
• Establishes priorities for assigned market
• Brings “voice of segment” to the organization
• Distribution partner marketing support
• Oversees the development of third-party advocates, KOLs, patient advocacy collaborations, payor engagement, etc.

Strategies used:

• Market development of future products
• Positioning
• Segmentation
• Segment-specific product portfolio
• Targeted Messaging

Tactics used:

• Marketing programs and campaigns
• Sales Tools, including product collateral
• Advertising
• Tradeshows
• Online/web/social media
• Distribution channel marketing support

Other Duties:

• Develop and mentor team, perform biannual performance reviews, identify training needs, and develop team career path
• Developing and maintaining relationships with Key Opinion Leaders, patient advocacy groups, and other third parties
• Leads and organize advisory board meetings for market specific segments
• Works with Medical Affairs to define Pre and Post-Market clinical publication strategy
• Monitoring competitors and maintaining adequate competitive intelligence
• Managing 3rd party agencies and vendors
• Serve as a key liaison interfacing and collaborating with Sales, Regulatory, Global Marketing, R&D, Medical Affairs, Compliance, Finance, Customer Support, Quality Assurance, Program Management, and Company Sr. Management.   

Studies and Experience:

• Bachelor's degree required. Bachelors in biological/chemical/health sciences preferred
• MBA preferred
• At least 8 years of successful product management experience preferably with diagnostic, pharma, or medical products, or other relevant experience
• Previous experience managing/mentoring people is preferred but not required

Skills and Qualifications:

• Extensive knowledge of Market development for new diagnostic tests
• Knowledge of molecular biology, microbiology, immunology, or virology clinical laboratory techniques is highly desired, but not a requirement
• Knowledge of point of care testing and the outpatient/ambulatory healthcare market is highly desired, but not a requirement
• Experience working with and managing distribution partner relationships is highly desired, but not a requirement
• Experience working with, and influencing the healthcare three Ps (Patients, Providers, and Payors) is highly desired, but not a requirement
• Expertise in marketing regulated clinical diagnostics in the field of infectious disease.
• Proactive attitude, ambition and the confidence necessary to lead others and achieve aggressive goals.
• Works independently under minimal supervision.
• Ability to effectively prioritize and manage multiple tasks
• Ability to lead, inspire, and motivate a team of product and/or marketing managers.
• Understands financial metrics for product profitability and pricing strategy analysis.
• Handles complex issues and problems and refers only the most complex issues to higher-level staff.
• Presents technical information to audience with various levels of scientific background.
• Has strong presentation and public speaking skills
• Proficient with Microsoft Office (PowerPoint, Word, and Excel).