Location: Salt Lake City, United States
Position Type: Unfixed Term
Job Function: Marketing
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network. This includes our SLC site, formerly known as BioFire Diagnostics.
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
The Integrated Solution Manager is in charge of Cross Selling strategy across clinical operations. Working very transversally across franchises, Micro, Immuno Assay and Molecular, you will support region with appropriate cross-selling archetypes & their implementation pathways adapted to customer typology within and outside the lab. You will be involved in defining the commercial strategy about cross selling and requirement of appropriate enablers to bring required tools and training for commercial teams. You will lead the downstream Marketing activities in strong interaction with Regions, subsidiaries, to ensure operationalization of cross selling strategy into local execution. In addition, you will be the primary point of contact to coordinate all the activities related to Antimicrobial resistance initiative. .
What will be your mission at bioMérieux?
Work very closely with the region and subsidiaries, define all elements to concretely support cross-selling strategy to achieve our ambition and propose an implementation roadmap from 2023 - 2025
Impact business by driving the execution of Antimicrobial resistance initiative and Cross Selling strategy by coordinating the support needed by local and regional marketing teams.
Drive cross-selling by working transversally across different technologies & franchises leveraging the AMR/AMS value proposition and adapt it appropriately to customer typology & maturity
Drive Account Based Marketing to support cross-selling strategy across region & subsidiaries with:
Appropriate product archetypes helping to differentiate with the added value of our combined offer and their implementation pathways
Define value proposition to address needs of different stake holders and/or influencers (in & outside the lab) Prepare specific focus on retention of mono & bi-product users
Ensure commercial enablers (e.g. pricing corridor, customer selection criteria, incentive plan etc) are in place and appropriated for region/country specificity and well embedded in local marketing and sales plan (including CRM & CVM to support sales team)
Create & deploy required training and tools to support cross selling as a whole and of different archetypes by commercial teams and ensure their effective deployment within subsidiaries
Create marketing plan (MP4I) involving cross franchise elements and cross-selling enablers and support their implementation at local level
Work with medical affairs to strengthen evidence stream, to support cross-selling.
Monitor pro-actively the progress on cross-selling KPI and deep dive when necessary to ensure effective implementation of cross-selling strategy across regions and subsidiaries, provide and/or coordinate to bring required support from any global function.
Contribute to new product launch & helps it appropriate positioning in cross selling & solution context
Contribute to the Communication & Global Congress Plan with MarCom Dept.
Contribute to G2M activities: especially in the context where product being launched is supporting any of cross-selling archetype/solution approach.
Who are you?
Graduate degree in Science and/or in Business/Marketing 6-8 years minimim experience in Marketing or Sales. Experience in laboratory or hospital environment will be preferred
Creative & out of the box thinker
Having holistic view of business & it’s end to end execution
Big picture understanding and ability to coordinate with attention to details
Good communication skills, take initiatives and demonstrate can-do attitude taking complete ownership of given topic
Able to handle priorities and deliver commitments on time (result and progress oriented),
Experience in Health Care business.
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).