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Global Market Manager Data/IT

Location: St Laurent, Canada
Position Type: Unfixed Term
Job Function: Marketing

 

Without DATA, diagnostic is blind! DATA /IT solutions helps to translate DATA (test results generated by bioMérieux instruments and reagents) into actionable insights and helping lab to support clinicians in making informed decisions. Full Potential is a strategic initiative for bioMerieux & has put DATA and IT at the heart of bioMérieux’s strategy with a strong plan of staffing / training/ animating a network of champions at global and regional levels.

 

In light of this strategic focus, and to give clear directions to our regions and subs about our global IT/DATA strategy and offering, bioMérieux looks at reinforcing the Global Marketing team with a position of Global Market Manager.  

You will play key role in supporting regions and subs in Operationalization of DATA/IT strategy. With an initial focus on ensuring global deployment of available offer, you will be responsible for successful launch of new products which are part of our robust DATA/IT pipeline.

 

What will be your mission?

  • Working with the regions, you will ensure that they have everything they need for successful commercial launch of DATA/IT product according to the maturity of their respective markets and customers.
  • You will work with the Global Commercial Capabilities and Performance (GCCP) team to ensure customer facing teams are equipped to promote , support and deploy DATA/IT solutions in real customer settings.
  • You will make sure they have the right level of training (following calibrated approach) to progress DATA/IT discussion with customer to next level,supported with the right tools, simulator, demo platform etc to engage our customers.
  • Working very closely with Global DATA / IT Product Managers, you will be responsible for product launch,; you will make sure that our go-to-market process is carefully implemented ensuring maximum business impact and commercial success of new product   launches.
  • You will be responsible for proposing appropriate revenue models to monetize DATA/IT offer depending on the customer maturity and level of data we provide to our customers
  • Follow the business performance on a monthly basis and be responsible for providing qualitative feedback explaining the business trajectory 
  • You will be responsible for capturing Customer needs and the Voice of Customer, in close link with regions and local subs, and providing it back to the Product Management team
  • Animate a network of DATA/IT champions worldwide
  • Gathering customer testimonials and evidence from Center of Reference / Centers of Excellence engaged in DATA/ IT topic
  • You will also work with Integrated Solution Market Managers to ensure appropriate DATA/IT offer is included as part of our product combinations adapted to different maturity of customers

 

 Who are you?

 

Studies & Experience:

  • Post-graduate degree in Sciences and in Business/Marketing
  • 5 to 8 years’ experience in Marketing and/or Sales position
  • Experience of working in healthcare & diagnostic company with focus on DATA/IT offer/commercialization
  • Good knowledge of DATA/IT ecosystem of the hospital will be a plus

 

 

Skills and Qualifications:

  • Good communication & presentation skills with required proficiency in Microsoft office package
  • Self-driven and ability to progress independently on agreed topics with minimum super vision
  • Ability to have holistic view with required attention to details
  • Able to handle priorities and deliver commitments on time (result and progress oriented)
  • Curious, motivated with strong team spirit and strong customer orientation
  • Fluent in English. Working knowledge of any other language is a plus
  • Expected Travel – 25%

 

Scope and Resources Accountability, Typical Performance Indicators:

  • Financial Indicators: Cross selling indicators, achievement of Full Potential (FP) operational milestones for DATA/IT products.
  • Key Performance Indicators (KPIs): DATA/IT business achievement, geographical coverage, implementation of DATA/IT roadmap, successful launches, travels to get customer & internal teams’ insight.
  • Key Contacts and Interfaces: Global Marketing – DATA/IT product management, Health Data Insights Team, Regional DATA/IT champions, Clinical Franchise Marketing Directors  & Team , Global Medical Affairs, Global Customer Service,  Local Marketing, GCCP Team, Global Marketing Communication team

 

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