Product Marketing Manager-Services

Primary Purpose and Overall Objective of the Job:

This Product Marketing Manager role within our US Clinical Marketing team is responsible for managing value add services that overarch bioMerieux product lines. This role manages all aspects of the product launch process through the development and execution of the go-to-market plan. This position plays a lead role in the creation of marketing objectives, strategies, and tactics and holds primary responsibility for tactical execution in support of marketing objectives. This marketing role works closely with broad cross-functional teams including marketing franchise teams, field sales, customer support, market research, regulatory, and medical affairs.

Main Accountabilities:

Executes:

• Marketing tactics and programs
• Sales and marketing training
• Tradeshows and promotional events
• Scientific and clinical advisory board meetings

Develops with minimal supervision:

• Brand objectives, strategies, and tactics
• Messaging strategy
• Sales tools
• Sales programs
• Product collateral
• Pricing strategies

Monitors and generates actionable insights into:

• Competition
• Market trends
• Sales performance and trends in assigned business area
• Pricing effectiveness
• Customer behaviors, beliefs, and attitudes
• Market opportunities
• Effectiveness of marketing strategies and tactics
• Market research and business intelligence needs
• Clinical data gaps

Interfaces works closely with and/or manages:

• Customers
• Sales force and field employees
• Marketing Communications, Supply Chain, Legal, Quality personnel
• KOLs
• 3rd party vendors
• Company executive management

Studies and Experience:

• Bachelor's degree in biological sciences or business-related field; MBA preferred.
• 0+ years (Associate Product Manager), 4+ years (Product Marketing Manager), 6+ years (Senior Product Marketing Manager) of successful product management experience, preferably with diagnostics or medical products.

Skills and Qualifications:

• Working knowledge of marketing regulated clinical diagnostics in the field of infectious disease.
• Knowledge of molecular biology, microbiology, immunology, or virology clinical laboratory techniques is highly desired, but not a requirement.
• Performs work under supervision, and can work independently.
• Handles basic issues and problems, and refers some complex issues to higher-level staff.
• Interacts and presents technical information to audience with various levels of scientific experience.
• Familiar with Microsoft Office; PowerPoint, Word and Excel, and contact management databases.
• Some lab experience is not required but a plus.
• Fluent in English.

Scope and Resources Accountability, Typical Performance Indicators:

• Scope and Resources Accountability: The position is responsible to help meet annual revenue targets and growth objectives for their assigned market area while operating within expense guidelines as set forth by the director of marketing.
• Financial Indicators (revenue, budget, etc.): Market expense budget commensurate with the revenue and/or sales potential of the market area
• Key Performance Indicators (KPIs): Sales revenue and gross margin to budget and/or growth, market shares, timeliness of reports and plans, accuracy of forecasts, brand and company recognition/image.
• Key Contacts (internal/external) and Interfaces: sales, customers, all US Clinical Operations department heads and members of their teams