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Product Marketing Manager-Services

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Location: Salt Lake City, United States
Position Type: Unfixed Term
Job Function: Marketing

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For almost 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 44 countries and serve 160 countries with the support of a large distribution network. This includes our SLC site, formerly known as BioFire Diagnostics.



Primary Purpose and Overall Objective of the Job:

This Product Marketing Manager role within our US Clinical Marketing team is responsible for managing value add services that overarch bioMerieux product lines. This role manages all aspects of the product launch process through the development and execution of the go-to-market plan. This position plays a lead role in the creation of marketing objectives, strategies, and tactics and holds primary responsibility for tactical execution in support of marketing objectives. This marketing role works closely with broad cross-functional teams including marketing franchise teams, field sales, customer support, market research, regulatory, and medical affairs.


Main Accountabilities:


  • Marketing tactics and programs
  • Sales and marketing training
  • Tradeshows and promotional events
  • Scientific and clinical advisory board meetings


Develops with minimal supervision:

  • Brand objectives, strategies, and tactics
  • Messaging strategy
  • Sales tools
  • Sales programs
  • Product collateral
  • Pricing strategies


Monitors and generates actionable insights into:

  • Competition
  • Market trends
  • Sales performance and trends in assigned business area
  • Pricing effectiveness
  • Customer behaviors, beliefs, and attitudes
  • Market opportunities
  • Effectiveness of marketing strategies and tactics
  • Market research and business intelligence needs
  • Clinical data gaps


Interfaces works closely with and/or manages:

  • Customers
  • Sales force and field employees
  • Marketing Communications, Supply Chain, Legal, Quality personnel
  • KOLs
  • 3rd party vendors
  • Company executive management


Studies and Experience:

  • Bachelor's degree in biological sciences or business-related field; MBA preferred.
  • 0+ years (Associate Product Manager), 4+ years (Product Marketing Manager), 6+ years (Senior Product Marketing Manager) of successful product management experience, preferably with diagnostics or medical products.


Skills and Qualifications:

  • Working knowledge of marketing regulated clinical diagnostics in the field of infectious disease.
  • Knowledge of molecular biology, microbiology, immunology, or virology clinical laboratory techniques is highly desired, but not a requirement.
  • Performs work under supervision, and can work independently.
  • Handles basic issues and problems, and refers some complex issues to higher-level staff.
  • Interacts and presents technical information to audience with various levels of scientific experience.
  • Familiar with Microsoft Office; PowerPoint, Word and Excel, and contact management databases.
  • Some lab experience is not required but a plus.
  • Fluent in English.


Scope and Resources Accountability, Typical Performance Indicators:

  • Scope and Resources Accountability: The position is responsible to help meet annual revenue targets and growth objectives for their assigned market area while operating within expense guidelines as set forth by the director of marketing.
  • Financial Indicators (revenue, budget, etc.): Market expense budget commensurate with the revenue and/or sales potential of the market area
  • Key Performance Indicators (KPIs): Sales revenue and gross margin to budget and/or growth, market shares, timeliness of reports and plans, accuracy of forecasts, brand and company recognition/image.
  • Key Contacts (internal/external) and Interfaces: sales, customers, all US Clinical Operations department heads and members of their teams


Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMérieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e.,,, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site or contact us at [email protected].

BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant’s identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMérieux’s or its affiliates’ application process by contacting us via telephone at (385) 770-1132, by email at [email protected], or by dialing 711 for access to Telecommunications Relay Services (TRS).

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